Kraft 2001 Annual Report Download - page 12

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Please find page 12 of the 2001 Kraft annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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10
We think of discipline as one more opportunity to innovate.
At every step, from the purchase of raw materials to the final product
on the shelf, we find ways to create a competitive advantage. Our cost
control breakthroughs generated savings of 3.5% of cost of goods
sold in 2001 to reinvest in growth and build the bottom line. With the
integration of Nabisco, so far we’ve captured more than $100 million
in synergy savings. We’ve developed proprietary tools to make the
most of our marketing investments. Our worldwide councils of category
experts share best practices and leverage new product ideas and
technologies for profitable growth.