Kraft 2001 Annual Report Download - page 22

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•Our ready-to-drink beverages continued their double-digit growth in
the U.S., with strong performances from Capri Sun, Tang, Crystal Light
and Kool-Aid Jammers.
•We expanded our leading global position in coffee with acquisitions
in Romania, Bulgaria and Morocco.
•We introduced Tang into Indonesia, India and Vietnam – three countries
with a combined population of 1.3 billion people.
•We were the first to introduce an easy-open coffee can lid nationally
in the U.S., on Maxwell House and Yuban coffees.
•Coffee became more convenient across Europe with new single-serve coffee
sticks under the Jacobs, Carte Noire, Gevalia and Maxwell House brands.
•Clight expanded its Latin American presence with new products in
Brazil and Venezuela.
•Annual per capita cheese consumption is more than 30 pounds
in the U.S., where Kraft is the number one brand.
•Kraft Singles with added calcium was introduced across the
Asia Pacific region.
•Our global “Taste of Heaven” ad campaign for Philadelphia
cream cheese is now building volume in 29 markets.
•We expanded our fast-growing Kraft 2% Milk line of cheese
with two new flavors.
•We continued to renew growth in our cottage cheese business,
adding new flavors to our innovative Breakstone’s and Knudsen
Cottage Doubles.
Beverages Cheese
Revenues $6.6 Billion Revenues $6.3 Billion
There’s nothing more satisfying than hot coffee on a cold morning
or a cold drink on a hot day. Kraft has them both, with a wide range
of exciting global and local brands and innovative new products.
We built our leading global position in coffee with Maxwell House,
Jacobs,Carte Noire and other brands that meet consumers’ unique
local coffee preferences. In the fast-growing area of refreshment
beverages, Kraft is leading the way with powerhouse global brands
such as Tang and strong national and regional brands, including
Capri Sun,Crystal Light,Kool-Aid and Clight.
Throughout history, cheese has been an essential element of the
eating experience, and for more than a century, Kraft’s innovations
have brought quality, convenience and variety to consumers
worldwide. Philadelphia cream cheese, our most global brand,
is the perfect example. While people all over the world use cream
cheese differently, the cream cheese they like best is Philadelphia.
From Cracker Barrel natural cheese, and Kraft Singles, Shreds
and Cubes, to Dairylea and El Caserío process cheese, Kraft
makes the cheese that pleases the world.