Kraft 2001 Annual Report Download - page 16

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Please find page 16 of the 2001 Kraft annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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And what we do is build sustainable growth.
We are a global growth company. With the integration of Nabisco,
our reported revenues increased by 28%. Our volume increased
3.7%* and once again our earnings growth was among the best in
the food industry. In 2001, our return on sales was 18.1%, an increase
of 7.6 percentage points since 1991. For the 28 weeks Kraft stock
traded in 2001, total shareholder return was 10.6%. Growth is the
heart of our culture. We’re committed to driving shareholder value
with consistent, top-tier performance.
14
*For a more meaningful comparison, results are presented on a pro forma basis,
and volume results are compared to a 52-week fiscal year 2000. See 2001 Financial
Highlights on page18 for a more detailed explanation.