Kraft 2001 Annual Report Download - page 23

•Our high-growth pizza business picked up momentum from new
DiGiorno Stuffed Crust and Tombstone Mexican pizzas in the U.S.
and Delissio Personal Size pizza in Canada.
•By taking North America’s favorite Kraft Macaroni & Cheese dinner
and fast-adapting it to the Czech Republic with a variety of sauces
to fit local tastes, we’ve created a whole new growth business.
•Lunchables lunch combinations, an American phenomenon,
continued to gain ground in Europe with solid volume growth
in the United Kingdom, Ireland and Spain.
•Boca meat alternatives grew from the number three to the number
two brand in the U.S.
•We acquired It’s Pasta Anytime, giving us a new shelf-stable
technology for future new products.
•Oscar Mayer sliced meats accelerated their volume growth with
revitalized ham and turkey products.
Convenient Meals Grocery
Revenues $5.5 Billion
Who ever has enough time? Kraft helps make life a little easier
with products that are as convenient as they are delicious. From
the perennial favorite Oscar Mayer sliced meats and hot dogs, to
Lunchables lunch combinations, Mirácoli dinners, Boca meat
alternatives, to Stove Top Oven Classics and Tombstone,DiGiorno
and Jack’s pizza, consumers rely on Kraft for creative ideas for
their mealtime needs. Wherever there’s a busy family seeking
relief from mealtime mayhem, Kraft is there with satisfying and
convenient solutions.
•We joined together the Kraft and Oscar Mayer brands to launch
three new bacon-flavored pourable salad dressings, increasing
our numberone share in the U.S.
•In Germany we offered health-conscious consumers new low-fat
Miracle Whip with yogurt.
•In Latin America, we built on the strength of our popular Clight
powdered soft drink brand with the successful introduction of
Clight powdered gelatin dessert.
•With new Easy Squeeze packaging for Kraft mayonnaise and
Miracle Whip dressing, we increased our share leadership in
U.S. spoonable dressings.
•Royal, the leader in dry desserts in Latin America, grew even
stronger with the introduction of new Space gelatin fantasy flavors.
A good breakfast is important for the body, but a good dessert
feeds the soul. Our grocery sector covers both, and just about
everything in between, including sauces, pourable and spoonable
dressings and mustard. Kraft starts the morning right with a wide
variety of Post cereals, from Grape Nuts and Shredded Wheat
to Honey Bunches of Oats and Honeycomb. Midday, a sandwich
just isn’t a sandwich without Miracle Whip – or Vegemite in Australia
and New Zealand. And as everyone knows, there’s always room
for Jell-O – topped, of course, with Cool Whip dessert topping.
Once again, Kraft has the perfect brand for any eating occasion.
Revenues $5.4 Billion