JetBlue Airlines 2010 Annual Report Download - page 10

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ITEM 1. BUSINESS
Overview
JetBlue Airways Corporation is a passenger airline that we believe has established a new airline
category — a “value airline” — based on service, style, and cost. Known for its award-winning customer
service and free TV as much as for its competitive fares, JetBlue believes it offers its customers the best coach
product in markets it serves with a strong core product and reasonably priced optional upgrades. JetBlue
operates primarily on point-to-point routes with its fleet of 115 Airbus A320 aircraft and 45 EMBRAER 190
aircraft — the youngest and most fuel-efficient fleet of any major U.S. airline. As of December 31, 2010, we
served 63 destinations in 21 states, Puerto Rico, and eleven countries in the Caribbean and Latin America.
Most of our flights have as an origin or destination one of our focus cities: Boston, Fort Lauderdale, Los
Angeles/Long Beach, New York/JFK, or Orlando. By the end of 2010, we operated an average of 650 daily
flights. For the year ended December 31, 2010 JetBlue was the 6th largest passenger carrier in the United
States based on revenue passenger miles as reported by those airlines. As used in this Form 10-K, the terms
“JetBlue”, “we”, “us”, “our” and similar terms refer to JetBlue Airways Corporation and its subsidiaries,
unless the context indicates otherwise.
JetBlue was incorporated in Delaware in August 1998 and commenced service February 11, 2000. Our
principal executive offices are located at 118-29 Queens Boulevard, Forest Hills, New York 11375 and our
telephone number is (718) 286-7900. Our filings with the Securities and Exchange Commission, or the SEC,
are accessible free of charge at our website http://investor.jetblue.com. Information contained on our website is
not incorporated by reference in this report.
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