IBM 1997 Annual Report Download - page 28

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Bob Steinbugler product designer
cOMPUTERS USED TO
LOOK PRETTY CLUNKY —nondescript boxes, lots of
wires, plenty of beige. They used to look like, well...
computers. No more. From the acclaimed Aptiva home
PC, to the geometric grace of the ThinkPad — already
displayed in New York’s Museum of Modern Art — IBM
designers create products that are as aesthetically
pleasing — and comfortable to live with — as they are
powerful. And in collaboration with IBM researchers,
they’re drafting the concept designs that could be the
icons of tomorrow.
starts
here
26
the endofthe computer