Harley Davidson 2013 Annual Report Download - page 33

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33
Harley-Davidson Motorcycle Retail Sales(a)
The following table includes retail unit sales of Harley-Davidson motorcycles:
2012 2011 Increase
(Decrease) %
Change
North America Region
United States 161,678 151,683 9,995 6.6%
Canada 10,573 10,502 71 0.7
Total North America Region 172,251 162,185 10,066 6.2
Europe, Middle East and Africa Region (EMEA)
Europe(b) 37,027 39,334 (2,307)(5.9)
Other 6,000 5,006 994 19.9
Total EMEA Region 43,027 44,340 (1,313)(3.0)
Asia Pacific Region
Japan 10,642 10,401 241 2.3
Other 13,839 11,015 2,824 25.6
Total Asia Pacific Region 24,481 21,416 3,065 14.3
Latin America Region 10,090 7,247 2,843 39.2
Total Worldwide Retail Sales 249,849 235,188 14,661 6.2%
Total International Retail Sales 88,171 83,505 4,666 5.6%
(a) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-
Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply
concerning retail sales and this information is subject to revision.
(b) Data for Europe include Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg,
Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom.
Motorcycle Registration Data - 601+cc(a)
The following table includes industry retail motorcycle registration data:
2012 2011 Increase
(Decrease) %
Change
United States(b) 299,384 289,875 9,509 3.3 %
Europe(c) 300,415 328,493 (28,078) (8.5)%
(a) Data includes street-legal 601+cc models. Street-legal 601+cc models include on-highway and dual purpose models and
three-wheeled vehicles.
(b) United States industry data is derived from information provided by Motorcycle Industry Council (MIC). This third party
data is subject to revision and update. Prior periods have been adjusted to include all dual purpose models that were
previously excluded.
(c) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands,
Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle registration data
includes 601+cc models derived from information provided by Association des Constructeurs Europeens de Motocycles
(ACEM), an independent agency. This third-party data is subject to revision and update.