GE 2014 Annual Report Download - page 59

GE 2014 FORM 10-K 39
MD&A SEGMENT OPERATIONS | ENERGY MANAGEMENT
OPERATIONAL OVERVIEW
(Dollars in billions)
2014 GEOGRAPHIC REVENUES: $7.3 BILLION ORDERS
2014 SUB-SEGMENT REVENUES BACKLOG
EQUIPMENT/SERVICES REVENUES
SIGNIFICANT TRENDS & DEVELOPMENTS
x We are seeing growth in the liquefied natural gas, onshore electrification, offshore marine, and wind & solar industries,
which is driving demand in our Power Conversion business for equipment and services.
x While we see signs of growth in the North American electrical distribution market, the European economic recovery is
slow, and demand remains soft in other parts of the developed world.
x The U.S. electrical grid capacity is high and load growth is expected to be slow in the near term; spending by utilities in
the U.S. continues to be focused more heavily on sustaining operations versus capital investment.
x We plan to complement and expand the Digital Energy business with the acquisition of Alstom’s Grid business.
x We expect continued reinvestment in our key products to drive growth and continued margin accretion in 2015 and
beyond.
Equipment
Services
Equipment
Services
Services Equipment