GE 2014 Annual Report Download - page 29

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HEALTHCARE TRANSPORTATION APPLIANCES & LIGHTING
MISSION: Developing transformational
medical technologies & services that are
shaping a new age of patient care
Major products: diagnostic imaging
systems (MRI, CT, nuclear & molecular
imaging, digital mammography), surgical
imaging products, ultrasound, protein &
cellular analysis tools, software & analytics
solutions to optimize healthcare delivery
MISSION: Being a global technology
leader & supplier to the railroad, mining,
marine, stationary power, drilling & energy
storage industries
Major products: locomotives, diesel
engines, drilling motors, mining equipment
& propulsion systems, motorized drive
systems, signaling systems, software &
analytics solutions to optimize rail
transportation
MISSION: Answering real-life needs,
defi ning trends & simplifying routines.
Leading a global lighting revolution to deliver
innovative solutions that change the way
people light & think about their world
Major products: lighting products &
services, such as industrial-scale lighting
solutions & major home appliances, such
as refrigerators, cooktops, dishwashers &
hybrid water heaters
Revenues Profi ts Revenues Profi ts Revenues Profi ts
$18.3B –
$18.2B
1%
$18.3B
$2.9B
4%
$3.0B –
$3.0B
2012 2013 2014 2012 2013 2014
$5.6B
5%
$5.9B 4%
$5.7B
$1.0B
13%
$1.2B 3%
$1.1B
2012 2013 2014 2012 2013 2014
$8.0B
5%
$8.3B
1%
$8.4B
$0.3B
23%
$0.4B 13%
$0.4B
2012 2013 2014 2012 2013 2014
Other 2014 results
Margins: 16.7% Backlog: $16B
U.S. orders: $8.5B Europe orders: $3.7B
Growth region orders: $5.7B
Other 2014 results
Margins: 20.0% Backlog: $21B
# locomotives shipped: 796
Other 2014 results
Margins: 5.1%
+ Positive: World-class data & analytics
capability, continued growth in most emerging
markets, hospital demand for services & IT
solutions & signs of improvement in U.S. market
– Negative: Slow growth in other developed
markets due to pressure on healthcare spend
& effects of a stronger U.S. dollar
Outlook: Growing through product leadership,
solution offerings & disciplined operations
+ Positive: Fewer parked locomotives & network
velocity, increased commodity volume &
U.S. growth driven by early demand for Tier 4
locomotives
– Negative: Continued softness in global
commodity prices pressuring mining
Outlook: Growing earnings through
technology leadership
+ Positive: U.S. housing up but normalizing &
strong global shift to energy-effi cient lighting
– Negative: Slowing demand in professional
non-LED market segment
Outlook: Expecting to close sale of Appliances
to Electrolux by mid-20151 & repositioning
Lighting
1. Subject to regulatory approvals.
Diagnostics technology,
software & fi rst-mover in
growth markets
Engine technology & growth
market localization
LED is gateway to energy
effi ciency
Contribution
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GE 2014 FORM 10-K 9