GE 2012 Annual Report Download - page 22

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commercial customers
GE Capital is a
leading lender in the
middle market
1M
Committed to Middle Market Customers
Around the world, we’re helping middle market companies drive economic
growth by providing business-building expertise and financial resources.
GE Capital services more than 1 million commercial customers in 15 coun-
tries and is a leading lender in the middle market, composed of medium-size
businesses. It’s a fast-growing segment in many key economies, such as
Australia’s, where the middle market represents about AUD$425 billion of rev-
enue and 3.2 million jobs. We’re providing solutions to Australian customers
such as recreational vehicle maker Jayco, including finance, as well as train-
ing and promotional programs for RV dealers. Our services have helped drive
Jayco’s business to AUD$300 million in sales. In Germany, another important
market for GE Capital, middle market companies employ 9.4 million people and
generate 32.5% of private-sector revenues. The diversified German steelmaker
GMH Group turned to us for financing solutions and advice that enabled the
company to make strategic acquisitions and become a market leader.
BUILDING
More than
20 GE 2012 ANNUAL REPORT