Dollar General 2003 Annual Report Download - page 7

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General stores have a tremendous selection of quality,
private label merchandise. Clover Valley products
include a variety of national brand quality soups, salad
dressings, breakfast foods, pasta, crackers, cookies and
snacks, peanut butter, pudding and gelatin, pickles
and relishes, spices, carbonated beverages, and much
more. DG Guarantee items, also national brand quali-
ty, include almost every category of health and beauty
aids, including soaps, cleansers, lotions, hair care,
toothpaste and razors as well as a wide
variety of laundry supplies and home
cleaning products and highly consumable
items, including batteries and pet food.
The Clover Valley and DG Guarantee
brands, which carry a money back
guarantee, are well established and
are trusted by our customers.
In fiscal 2003, Dollar General established
a new private label brand in several
food and paper categories called
American Value, which serves to provide
an even lower price point for the
extreme value-conscious customer.
Many Dollar General
stores are equipped with refrigerated coolers, filled with
frequently purchased items including milk, dairy prod-
ucts, eggs, packaged luncheon meats and selected
frozen foods, including ice cream, pizzas and frozen
meals, hamburger and chicken. By the end of 2004, we
expect more than 80% of our stores to be offering these
items to customers.
"I come in here every
week, sometimes twice
a week. Today, I'm
buying for a baby
shower, but I usually
buy my washing
powders, canned
goods...oh,
and my mother
and I always get
our cards here."
5
Refrigerated items.