Dollar General 2003 Annual Report Download - page 6

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Dollar General stores pro-
vide convenience and value to customers by offering
consumable basics, items that are frequently used and
replenished, such as food, snacks, health and beauty
aids and cleaning supplies. Dollar General ranks as one
of the top ten customers of numerous national brand
consumer product manufacturers and also takes pride
in the quality and selection of its private-label consum-
able basic merchandise. Dollar General stores carry a
focused selection of basic clothing for men, ladies and
children, housewares, giftware, seasonal items and sta-
tionery, including popular 2/$1 greeting cards.
National brands. Our pricing strategy allows us
to carry a wide assortment of national
brands at everyday low prices.
Dollar General stores are
stocked with a wide
selection of well-known,
high quality brands -
brands that appeal
to a wide range of
consumers, pack-
aged and priced for
our typical low- and middle-income customers. Every
day our customers can find the most popular brands of
laundry and dishwashing detergents, fabric softeners,
and home cleaning products, as well as paper items and
plastic bags of all sizes. Health and beauty items include
the leading brands of soap, body washes and lotions,
deodorants, hair care products, toothpaste and brushes,
and razors and blades, in addition to over-the-counter
medications. In the food section, customers can find
many of their favorite brands of items, including cof-
fees, other beverages, cereals, cake mixes and spaghet-
ti sauce to name a few. Dollar General is also well-
stocked with many of the preferred brands of candy and
snacks, pet foods, garden supplies, and batteries. All of
these items are available at everyday low prices.
Clover Valley®, DG
Guarantee®
and
American
Value®.
For the
more value-conscious
customer who still demands
a quality product, Dollar
Dollar General’s mission is “Serving Others.” For its customers that means giving them a
better life. We think we do this by providing life’s basic necessities at everyday low prices.
Team On A Mission
4
Our merchandise.
Clover Valley®, DG
Guarantee®
and
American
Value®.