Capital One 1997 Annual Report Download - page 13

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Obsolete your
own products
n the Information Age, an age of value-driven con-
sumers and ever-shorter product lifespans, a corpora-
tion’s only sustainable competitive advantage lies in its
capacity for rapid change.The strongest corporations will
not be the command-and-control hierarchies that dominated
the Industrial Age. They will be ecosystems that thrive on
innovation. ■Innovation is part of Capital One’s organiza-
tional DNA–fundamental and ubiquitous. Our technology,
strategy and marketing are highly malleable, allowing
us to innovate at top speed. The innovation never stops. We
are constantly identifying new opportunities and creating
new products to obsolete even our own products.
Throughout the Company, we constantly fine-tune opera-
tions to improve efficiency and service. Our large and
growing database is a mine of ideas for new products,
new services, new markets. ■Capital One associates are
agents of change – empowered to act, rewarded for
initiative and skilled at the teamwork that drives rapid,
successful innovation.
I
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