Capital One 1997 Annual Report Download - page 11

Download and view the complete annual report

Please find page 11 of the 1997 Capital One annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 58

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58

We say it isn’t–
unless you know
how to use it.
apital One’s information-based strategy (IBS) is ideal
for the Information Age. With cutting-edge information
technology and one of the world’s largest databases, we
can analyze billions of transactions by millions of consumers
to test thousands of product ideas. ■The process identifies
winners before we commit major sums to marketing.
Constant streams of information show us when an opportu-
nity has peaked. Knowing that good ideas quickly breed
competition, we use IBS to move on to new ideas and new
products well before the crowd moves in. The vast quantities
of data we process daily in servicing our accounts give us an
ability to manage credit risk analytically; when conditions
change, we can respond quickly. ■Highly flexible, IBS can be
applied to numerous industries and many markets. We have
already witnessed signs of success in a new industry
(telecommunications) and in two new countries (Canada
and the United Kingdom). We expect to translate these early
successes into more products for more consumers around
the world.
C
PAGE 9