2K Sports 2003 Annual Report Download - page 6

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While the success of the Grand Theft
Auto franchise is extremely rewarding,
creating a blockbuster of this magnitude
also affords Take-Two an invaluable base
of knowledge and expertise. During fiscal
2003, Take-Two took significant steps to
share and leverage internal resources and
experiences to create a more integrated
and seamless publishing operation. Our
Rockstar Games, Gathering and Global
Star Software publishing labels have been
streamlined to tap Rockstar’s knowledge,
attention to detail and ability to recognize
what makes games compelling.
Rockstar’s unique market position is com-
plemented by Gathering’s focus on pub-
lishing premium and mid-priced products
on PC, console and handheld platforms.
We firmly believe demand for our premi-
um priced games such as Grand Theft
Auto, Max Payne, Midnight Club,
Manhunt, and Mafia will continue to grow
as the installed base of video game plat-
forms increases – creating more con-
sumers for our products.
Additionally, with gradual reductions in
hardware pricing and the resulting
increased penetration of video game plat-
forms, there is a much greater opportuni-
ty to attract a more diverse and, at times,
price conscious gamer. Jack of All
Games’ success in distributing budget-
priced titles has proven that the value
segment of the software market is a desir-
able long-term business. Accordingly, our
Global Star label is publishing games that
combine value pricing with compelling
game play and is distributing these titles
exclusively through Jack of All Games,
4
Global Star
Global Star Software publishes value-priced
entertainment software across all platforms.
Core Global Star franchises include the hit
Outlaw sports series (under license from
MTV); the Tycoon franchise, including School
Tycoon, Airport Tycoon 3 and Mall Tycoon 2;
Motocross Mania; and Army Men. In addition
to original content, Global Star manages the
jewel case and value compilation business for
all Take-Two PC products.