2K Sports 2003 Annual Report Download - page 2

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Take-Two’s diverse business model is centered around video game publishing, sup-
ported by strong internal development resources and innovative marketing techniques. The
Company also has powerful distribution capabilities to secure the necessary retail shelf space for its
products and to capitalize on the proliferation of software titles and expansion of retail locations that
offer these products. Take-Two publishes and develops products through its wholly owned publish-
ing labels: Rockstar Games, Gathering, and Global Star Software, and distributes prod-
ucts in North America through its Jack of All Games subsidiary. Take-Two also manufactures and
markets video game and electronic peripherals and accessories in Europe, North America and the
Asia Pacific region through its Joytech subsidiary.