2K Sports 2003 Annual Report Download - page 4

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Take-Two Interactive Software marked its
tenth year of operations in 2003. In this
relatively short period of time, Take-Two
has become one of the top publishers
and distributors of interactive entertain-
ment products. Concurrently, the industry
has grown significantly as video games
have become a top form of entertainment
and a lifestyle choice for millions of peo-
ple around the globe.
In our publishing business, we’ve
achieved success by developing games
based primarily on our proprietary brand
franchises, as well as selective licensed
properties. Take-Two’s premier publishing
label, Rockstar Games, has forged a
unique niche with its titles, which utilize
sophisticated game play, humor, and
immersion into environments that are
unmatched in any other entertainment
medium. The world-renowned reputation
of Rockstar Games and the success of
their blockbuster Grand Theft Auto fran-
chise is the hallmark for Take-Two.
Our Jack of All Games distribution divi-
sion has built a business that directly ben-
efits from the expansion of the video
game industry and the need for other
publishers to effectively distribute their
products. When Jack was founded, sell-
ing video games was considered a spe-
cialty business, but today retailers of near-
ly every size want to participate in this
expanding industry. Jack is the most
comprehensive, one-stop source for
North American retailers who want to be
in the interactive entertainment business.
Letter to Shareholders:
2
Rockstar Games
Rockstar Games, Take-Two’s world-renowned
publishing label, developed the blockbuster
Grand Theft Auto, Midnight Club and Max
Payne franchises. Recognized for outstanding
game play, unique game style and witty
humor, Rockstar titles are among the most
anticipated in the interactive entertainment
industry. Rockstar operates from New York
City with a family of development studios in
North America and Europe.