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CEO’S REPORT
Qantas’ underlying profit
before tax of $975 million was
a turnaround of $1.6 billion
compared with 2013/2014
– including the best second-
half performance in our
history. I’m incredibly proud
of our people, who have driven
the Qantas Transformation
program forward with passion,
skill and determination.
Without their hard work this
outstanding result would not
have been possible.
Laying Strong Foundations
Since announcing the Qantas
Transformation program in
December 2013, we have
unlocked $1.1 billion in cumulative
transformation benefits. These
are permanent improvements
in our cost base and ability to
generate revenue.
We had to make tough decisions
as part of what is the biggest and
fastest transition in our history.
But because we made and
implemented those decisions early,
we have strong foundations to
build on today.
The diversity and quality of the
Qantas Group – with Australia’s
best airlines and loyalty brands
– remains our greatest strategic
advantage. What’s different today
is that we are smarter and faster in
the way we make decisions, foster
innovation and serve customers.
Putting Customers First
Customers have always been at the
heart of the Group’s strategy. We’ve
invested in aircraft, lounges, service
innovations and training for our
people, who have continued to earn
record customer satisfaction.
Today we’re looking to the next
frontier of customer service.
Speeding up our adoption of new
technology is a priority, but what’s
truly exciting is the opportunity
we have to use the relationships
we have with our customers – and
the insights they entrust to us –
to shape service and create new
businesses.
Next Generation Long Haul Fleet
Qantas’ rapid progress with
transformation – and the financial
discipline we’ve applied – means
we can look to the future and a new
generation of long-haul aircraft. The
announcement that the Boeing 787-9
Dreamliner will join the Qantas
International fleet from 2017 is
exciting and energising for all of us.
Throughout Qantas’ history, new
fleet types have symbolised renewal
and ambition – from the Boeing
707 and 747 to the Airbus A380. The
iconic Qantas Dreamliner will signify
a new era of global opportunities,
technology and passenger comfort.
And like all Qantas aircraft, it will
be a proud emblem of Australia
wherever it flies.
“We’ve invested in aircraft,
lounges, service innovations,
and training for our people, who
have continued to earn record
customer satisfaction.”
ALAN JOYCE
CHIEF EXECUTIVE OFFICER
04
QANTAS ANNUAL REPORT 2015