Porsche 2008 Annual Report Download - page 88

86


;VV\YZOHYLOVSKLYZ -PUHUJPHSZ 
.YV\WTHUHNLTLU[YLWVY[ 

:\IZLX\LU[L]LU[Z
;OLZLJ[PVUVUrJ\YYLU[KL]LSVWTLU[ZsWHNLZ
[VVM[OPZTHUHNLTLU[YLWVY[HSYLHK`
JVU[HPUZ[OLJVTTLU[ZVUZPNUPMPJHU[L]LU[Z
[OH[VJJ\YYLKHM[LY[OLJSVZLVM[OLMPZJHS`LHY
 6[OLYZ\IZLX\LU[L]LU[ZHYLZ\TTHÌ
YPaLKHZMVSSV^Z!
6U(\N\Z[ 7VYZJOL:,ZPNULKHOVSK
OHYTSLZZHNYLLTLU[PUMH]VYVM[OL(ZZVJPH[PVU
VM.LYTHU)HURZ)\UKLZ]LYIHUKKL\[ZJOLY
)HURLUL=MVYHU`SVZZLZ^OPJO[OL(ZZVJPHÌ
[PVUTPNO[Z\MMLYMYVTTLHZ\YLZW\YZ\HU[[V
(Y[VM[OLZ[H[\[LZVM[OLKLWVZP[N\HYHUÌ
[LLM\UKHNLUJ`PUMH]VYVM=VSRZ^HNLU)HUR
.TI/-VYPU[LYUHSW\YWVZLZ=VSRZ^HNLU(.PU
[\YUOHZHNYLLK[VOVSK7VYZJOL:,OHYTSLZZ
MYVTHU`VISPNH[PVUZYLZ\S[PUN[OLYLMYVT
0U[OLJV\YZLVMJYPTPUHSPU]LZ[PNH[PVUZI`[OL
Z[H[LWYVZLJ\[VYPU[VHSSLNLKTHYRL[THUPW\SHÌ
[PVUHUKPUMYPUNLTLU[VMW\ISPJH[PVUK\[PLZI`
MVYTLYTLTILYZVM[OLL_LJ\[P]LIVHYKHUK
^P[OYLNHYK[VHSSLNLKTHUPW\SH[PVUVM[OLTHYÌ
RL[HUV[OLYVMMPJLYVM7VYZJOL:,[OLI\ZPULZZ
WYLTPZLZVM7VYZJOL:,HUK7VYZJOL(.H[[OLPY
OLHKX\HY[LYZPUA\MMLUOH\ZLU^LYLPU]LZ[PNH[LK
VU(\N\Z[ )V[OJVTWHUPLZKLU`[OL
W\ISPJWYVZLJ\[VYqZHSSLNH[PVUZ^OPSLJVVWLYH[PUN
^P[OPU]LZ[PNH[PVUZHUKWYV]PKPUN[OLPYM\SSZ\WÌ
WVY[[V[OLPU]LZ[PNH[PUNVMMPJLYZPUVYKLY[V
JSHYPM`[OLTH[[LYHZZVVUHZWVZZPISL
;HSRZ^P[O[OLZ`UKPJH[LVMIHURZJVTTLUJLKH[
[OLLUKVM(\N\Z[ ;OLHPTVM[OLZL[HSRZ
PZ[VYLULNV[PH[L[OLL_PZ[PUNZ`UKPJH[LKSVHUH[
TVYLMH]VYHISL[LYTZHM[LYMPUHSPaH[PVUVM[OL
IHZPJHNYLLTLU[;OPZJVUJLYUZIV[OHWYVSVUÌ
NH[PVUVM[OLSVHUHZ^LSSHZHYLK\J[PVUVM[OL
JVZ[ZVMJHWP[HS
0U[OLMPZJHS`LHY [OL7VYZJOLNYV\W
HNYLLK[VYLW\YJOHZLHWHY[VM[OLO`IYPKIVUK
PZZ\LK[VPUZ[P[\[PVUHSPU]LZ[VYZPU+LJLTILY
H[H[V[HSUV[PVUHSHTV\U[VMIPSSPVU,\YV
;OLYLW\YJOHZL^OPJO^HZL_LJ\[LKVU
(\N\Z[ SLK[VHJHZOV\[MSV^VMIPSSPVU
,\YV
0U[OLJV\YZLVM[OLHJX\PZP[PVUVMHSSZOHYLZPU
3LHZL7SHU*VYWVYH[PVU5=(TZ[LYKHTHUK[OL
Z\IZLX\LU[ZHSLVMWLYJLU[VM[OLZOHYLZ[V
[^VJVÌPU]LZ[VYZ=VSRZ^HNLU(.YLHJOLKHU
HNYLLTLU[^P[O[OLJVÌPU]LZ[VYZVUW\[VW[PVUZ
^OPJOLU[P[SL[OLSH[[LY[VZLSS[OLPYZOHYLZ[V
=VSRZ^HNLU(.6U+LJLTILY[OLJVÌ
PU]LZ[VYZHUUV\UJLK[OH[[OL`^V\SKTHRL\ZL
VM[OLPYW\[VW[PVUZ0U:LW[LTILY =VSRZÌ
^HNLUHNYLLK^P[O[OLJVÌPU]LZ[VYZ[VHJX\PYL
ZOHYLZPU[OLMPZJHS`LHY MVYHW\YJOHZL
WYPJLVMHWWYV_IPSSPVU,\YV;OLWSHUULK
ZPT\S[HULV\Z[YHUZMLYVM[OLZOHYLZ[VHUL^JVÌ
PU]LZ[VYYLX\PYLZ[OLHWWYV]HSVM[OLV]LYZPNO[
H\[OVYP[PLZ
:\IZLX\LU[[VIHSHUJLZOLL[KH[L7VYZJOL:,
ILNHUULNV[PH[PVUZMVY[OLZHSLVM[OLZ[VJR
VW[PVUZ[OH[^LYLUV[PU[LUKLKMVYZHSLVU
1\S` 
9LT\ULYH[PVUYLWVY[
;OLYLT\ULYH[PVUVM[OLL_LJ\[P]LIVHYKJVUÌ
[HPUZMP_LKJVTWVULU[ZHZ^LSSHZH]HYPHISL
JVTWVULU[[OH[PZIHZLKVU[OLYLZ\S[ZVM[OL
7VYZJOLNYV\WqZVYKPUHY`HJ[P]P[PLZ7LUZPVU
N\HYHU[LLZHYLHSZVNP]LU0UHKKP[PVU[VMP_LK
JVTWLUZH[PVU[OLTLTILYZVM[OLZ\WLY]PZVY`
IVHYKHYLHSZVLU[P[SLK[VWLYMVYTHUJLÌIHZLK
JVTWLUZH[PVU^OPJOPZHSZVTLHZ\YLKIHZLKVU
[OLYLZ\S[VM[OL7VYZJOLNYV\WqZVYKPUHY`HJ[P]PÌ
[PLZ-\Y[OLYKL[HPSZHYLWYV]PKLKPUUV[LBD[V
[OLJVUZVSPKH[LKMPUHUJPHSZ[H[LTLU[Zr9LT\Ì
ULYH[PVUVM[OLZ\WLY]PZVY`IVHYKHUKL_LJ\[P]L
IVHYKs



-VYLJHZ[YLWVY[HUKV\[SVVR
6]LYHSSLJVUVTPJKL]LSVWTLU[
;OLMYLLMHSSVM[OLNSVIHSLJVUVT`[OH[ILNHUPU
[OLMHSSVMHWWLHYZ[VOH]LJVTL[VHULUK
(UPUJYLHZPUNU\TILYVMMVYLJHZ[ZPUKPJH[L[OH[
[OLNSVIHSLJVUVT`OHZIV[[VTLKV\[HUKPZ
J\YYLU[S`Z[HIPSPaPUN/V^L]LY[OPZZP[\H[PVUPZ
SHYNLS`[OHURZ[V[OLIPSSPVUÌKVSSHYHPKWYVNYHTZ
MYVTHU\TILYVMZ[H[LNV]LYUTLU[Z-VY[OPZ
YLHZVU[OLYLPZZ[PSSHSV[VM\UJLY[HPU[`L]LY`Ì
^OLYLHIV\[[OLM\[\YLKL]LSVWTLU[VM[OL
NSVIHSLJVUVT`6U[OLIV[[VTSPULTVZ[LJVÌ
UVTPJYLZLHYJOPUZ[P[\[LZL_WLJ[NSVIHSLJVÌ
UVTPJV\[W\[[VJVU[PU\LZSPKPUNPU ^P[OH
ZSV^YLJV]LY`ZL[[PUNPUHNHPUPU
;OLYLHYLWSLHZPUNZPNUZVMYLJV]LY`HTVUN
.LYTHU`qZTVZ[PTWVY[HU[[YHKPUNWHY[ULYZ0U
ZVTLJV\U[YPLZPUJS\KPUN-YHUJL1HWHUHUK
)YHaPSLJVUVTPJV\[W\[WPJRLK\WZSPNO[S`PU[OL
ZLJVUKX\HY[LYVM ^P[OPUJYLHZLZPU*OPUH
HUK0UKPHILPUNWHY[PJ\SHYS`Z[YVUN6U[OLV[OLY
OHUKV[OLYJV\U[YPLZZ\JOHZ[OL<:(9\ZZPH
HUK[OL<UP[LK2PUNKVTHYLZ[PSSKPZWSH`PUNULNHÌ
[P]LMPN\YLZ;OLL_WVY[ÌVYPLU[LK.LYTHUPUK\ZÌ
[Y`^HZHISL[VNLULYH[LH[OYLLÌWVPU[NHPUPU
[OLPYVYKLYPU[HRLPU1\ULHUK1\S` PU[OL
^HRLVM[OLZSPNO[\W[\YU[OH[^HZNLULYHSS`
L]PKLU[5L]LY[OLSLZZ[OLVYKLYPU[HRL^HZZ[PSS
HWWYV_PTH[LS`WLYJLU[ILSV^[OLSL]LSVM[OL
WYPVY`LHY;OPZPTWSPLZ[OH[[OLYLJV]LY`PZZ[PSS
H[HUL_[YLTLS`SV^SL]LS
-\Y[OLYTVYLP[JHUUV[ILJVTWSL[LS`Y\SLKV\[
[OH[[OPZZSPNO[YLJV]LY`PZTLYLS`HrMSHZOPU[OL

WHUsJYLH[LKI`[OL]HYPV\ZLJVUVTPJZ[PT\S\Z
WYVNYHTZ0UHKKP[PVU[OLYPZLPUW\ISPJPUKLI[Ì
LKULZZPUTHU`JV\U[YPLZJV\SKJVUZ[P[\[LHYPZR
[V[OLNYV^[OVM[OLNSVIHSLJVUVT`;O\ZH
[Y\LYLJV]LY`VM[OLNSVIHSLJVUVT`TH`UV[ZL[
PU\U[PS
,_JOHUNLYH[LKL]LSVWTLU[Z
;OLZ[YVUNYLJV]LY`VM[OLL\YVH[[OLILNPUUPUN
VM[OLYLWVY[PUNWLYPVKPZIHZLKWYPTHYPS`VU[OL
HZZ\TW[PVU[OH[[OLL\YVaVUL^PSSLTLYNLMYVT
[OLMPUHUJPHSJYPZPZTVYLYHWPKS`[OHU[OL<:(
/V^L]LY[OLWYL]HPSPUN[YLUKPZHSYLHK`^LSS
LZ[HISPZOLKHUKP[JHU[OLYLMVYLILHZZ\TLK
[OH[HJVYYLJ[PVU^PSSVJJ\YPU[OLZLJVUKOHSMVM
[OLMPZJHS`LHY ^P[O[OLYLZ\S[[OH[
L_JOHUNLYH[LZVUJLHNHPUYLMSLJ[[OL[Y\LIHSÌ
HUJLVMLJVUVTPJZ[YLUN[OZTVYLYLHSPZ[PJHSS`
/V^L]LY[OL7VYZJOLNYV\WPZ^LSSOLKNLKPU
[OLL]LU[[OH[[OL[YLUKZOV\SKJVU[PU\L
0U[LYLZ[YH[LKL]LSVWTLU[Z
+\YPUN[OLMPZJHS`LHY [OLJLU[YHS
IHURZHYLSPRLS`[VYL[HPU[OLPYSV^ÌPU[LYLZ[WVSPÌ
JPLZVUHSSPTWVY[HU[TVUL`THYRL[Z;OLYLHYL
J\YYLU[S`UVZPNUZ[OH[PU[LYLZ[YH[LZ^PSSIL
HKQ\Z[LKM\Y[OLYKV^U^HYKZ6U[OLV[OLYOHUK
P[JHUILHZZ\TLK[OH[[OLJHWP[HSTHYRL[Z^PSS
ZPNUHSHZOPM[PU[OLPU[LYLZ[YH[L[YLUKH[HT\JO
LHYSPLYZ[HNL
*VTTVKP[`WYPJLKL]LSVWTLU[Z
(M[LYV]LYZOVV[PUN[OLTHYRPU[OLZ\TTLYVM
HUK[OLKYHTH[PJKV^U^HYKZJVYYLJ[PVUH[
[OLLUKVM[OL`LHYJVTTVKP[`WYPJLZ
OH]LZ[HY[LK[YLUKPUN\W^HYKZHNHPUV]LY[OL