Porsche 2008 Annual Report Download - page 107
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105
Asia
Japan: first fall in sales for seven years
The Japanese subsidiary saw its first fall in
sales for seven years in connection with the
severe economic crisis. In total, 2,915 vehicles
were delivered to customers in fiscal 2008/09
(prior year: 4,162). Sports cars, of which
1,729 units were delivered (prior year: 2,724),
saw a steeper decline than the Cayenne se-
ries, of which a total of 1,186 were delivered
in the reporting year (prior year: 1,438).
China: positive development
in the “Middle Kingdom”
The importance of Far Eastern markets for
Porsche is apparent from the fact that the car
manufacturer from Stuttgart chose China as
the backdrop for the global debut of the new
Panamera. Porsche presented the four-seater
Gran Turismo to an enthusiastic public at the
“Auto Shanghai” fair in April 2009. The impor-
tance of the Chinese market can also primari-
ly be seen in its continued growth. In fiscal
2008/09, the newly established subsidiary
Porsche China achieved a record result in the
company’s third largest single market with
7,708 vehicles delivered (prior year: 7,600),
despite a significant increase in displace-
ment-based taxation in September 2008.
Four new Porsche Centers were added to the
dealership network in China in the reporting pe-
riod. The retail organization currently consists
of 25 dealerships. The addition of seven more
dealerships is planned for fiscal 2009/10.
Asia-Pacific
Retail organization continues to expand
Despite the global economic crisis, the
Asia-Pacific region will remain an important
and nascent economic region for Porsche
in the future. In the reporting year, the
company delivered 1,116 vehicles to custom-
ers in the region (prior year: 1,738 units).
Porsche Asia Pacific Pte. Ltd. supports im-
porters in twelve different countries in the
region. The distribution network in Vietnam
and South Korea grew to 21 dealerships.
Further sites are under construction or in
planning.
In order to improve brand recognition, Por-
sche had stands at two automobile trade fairs
in Taiwan in fiscal 2008/09, and organized
driving events for the Porsche World Road-
show in Singapore and Korea.