Porsche 2008 Annual Report Download - page 106

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With 167 units sold, the sports car was unable
to repeat the prior-year value of 248 vehicles.
Economic conditions permitting, Porsche in-
tends to be represented at up to 25 locations
in Russia by the end of fiscal 2009/10.
Middle East and Africa
Maintaining a high level
As the fourth largest sales market, Porsche
Middle East & Africa is one of the most impor-
tant pillars of the sales organization. The
prior-year result of 6,082 units delivered was
almost repeated, with 5,941 vehicles sold.
The appeal of the Cayenne series in particular,
with 4,141 deliveries, continues unabated
(prior year: 4,112). However, the 911 also prov-
ed popular with customers, performing similar-
ly to the high level of the prior year with 1,265
vehicles delivered (prior year: 1,273 units).
Only the Boxster series was unable to repeat
the record performance of the prior year,
with 535 vehicles delivered (prior year: 697).
The focus for future growth is now mainly
on Africa and India. In the reporting period,
Porsche was able to engage new sales partner
for the markets in Ghana, Angola, Nigeria,
Iran and Syria. A total of 19 importers are op-
erating on behalf of the company in Dubai.
Australia/New Zealand
Cayenne – solid as a rock
The economies of both Australia and New Zea-
land suffered during the reporting year, with
significant declines in their automotive markets.
The retail organisation Porsche Cars Austra-
lia, with 16 Porsche Centers, delivered 1,076 ve-
hicles to customers (prior year: 1,588). The
Cayenne achieved its second-best result ever
following the record prior year (730 units)
thanks to the new diesel variant, with 536 de-
liveries. The sports cars held their own in
their respective segments.
In Luxembourg, the importer Autodistribution
Losch S.à.r.l. delivered 193 vehicles in difficult
conditions (prior year: 239). In a positive de-
velopment, the 911 series almost matched its
success of the prior year with 101 deliveries
(prior year: 102). On the other hand, with
only 53 vehicles delivered, the Cayenne was
unable to repeat its performance from the
prior year (71).
Northern Europe: high taxes and
economic downturn
The ongoing economic downturn and high
level of taxation meant that Porsche was op-
erating in a highly challenging environment
in Northern Europe in fiscal 2008/09. Nonthe-
less, the Company still managed to deliver
858 vehicles (prior year: 1,319). 411 of these
were from the 911 series (prior year: 635).
The Boxster model series reached a total of
111 vehicles (prior year: 167). 336 Cayenne
models were delivered (prior year: 517). With
110 vehicles sold, the Cayenne Diesel was
the most successful model in the series.
Southern and Eastern Europe:
in reverse gear
With a slump in deliveries from 3,178 to
2,180 units, Porsche was hit hard by the con-
sequences of the global economic crisis in
the Southern and Eastern European markets,
which had hitherto seen strong growth. The
Cayenne performed best, with 1,356 vehicles
delivered (prior year: 1,965). The 911 achiev-
ed 578 deliveries (prior year: 877), and the
Boxster and Cayman mid-engined sports cars
246 vehicles (prior year: 336).
Russia: new challenges
Following a long period of growth, the Rus-
sian import market in particular fell under the
wheels of the financial crisis in the report-
ing period. Porsche made 1,278 deliveries
(prior year: 2,328), of which 1,111 units were
allocable to the Cayenne (prior year: 2,080).
Markets
To our shareholders Financials
The Company