Porsche 2008 Annual Report Download - page 109
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107
In the important Central and Eastern European
markets, the Volkswagen group delivered
201,779 units to customers in the first six
months of this year, 28.5 percent fewer than
in the prior year. Sales only rose in the prior
year in Poland, at 42,233 vehicles (an increase
of 8.6 percent). However, demand for the
Golf, Tiguan and Škoda Superb models devel-
oped favorably. Demand fell sharply on the
South African passenger car market in the
reporting period. This was above all attribut-
able to the effects of the financial and eco-
nomic crisis, as well as ongoing restrictions
on lending. The low level of demand hit the
entry-level models the hardest. Deliveries to
customers fell 29.2 percent on the prior year
to 26,599 vehicles. The market share re-
mained steady at 20.0 percent.
North America: entire market shrinking
The Volkswagen group delivered 135,750 units
in the struggling US passenger car market in
the first half of 2009, 16.6 percent fewer than
in the prior year. However, the decline in the
overall market was much more severe. Demand
for the Tiguan, Audi A5 Coupé and Audi R8
models developed favorably. At 24,434 ve-
hicles, deliveries of group models were
down 3.4 percent on the prior year in the
reporting period. Demand rose for the
Jetta, Audi A4 and Audi A5 Coupé models.
In the struggling Mexican passenger car
market, which shrank 30.6 percent, Volks-
wagen’s sales figures fell 8.4 percent to
61,845 deliveries. Increased demand was
seen for the Jetta, SEAT Ibiza, SEAT Leon
and Saveiro models.
South America: sales holding steady
Demand also fell in the South American pas-
senger markets as a result of the slump in
the global economy. However, Volkswagen
Group was able to buck this trend and main-
tain sales of 402,195 vehicles in the first
half of 2009 (prior year: 401,795). In Brazil,
high demand for the Fox, Gol, Golf and Jetta
models contributed to a 7.3 percent increase
in sales figures on the comparable value for
the prior year, with 339,264 vehicles sold.
These figures include the lightweight commer-
cial vehicles Saveiro and T2, sales of which
fell 9.0 percent on the Brazilian passenger
car market.