Loreal 2011 Annual Report Download - page 9

7REGISTRATION DOCUMENT − L’ORÉAL 2011
Presentation oftheGroup
1
Business activities and strategy
The Body Shop Branch represents approximately 4% of
consolidated sales in2011. Founded in1976 in the United
Kingdom by Dame Anita Roddick, The Body Shop is known
for its ethical commitment and its products with natural
ingredients. More than 65% of its products contain ingredients
from its Community Fair Trade programme. With a presence
in over 60 countries, the brand distributes its products and
expresses its values through a network of exclusive stores but
also complementary distribution channels: Internet sales and
airport shops.
The Dermatology Branch which represents approximately
3% of Group sales (share attributable to L’Oréal), consists of
Galderma, a joint venture set up by L’Oréal and Nestlé 30
years ago. After posting regular growth for many years, the
laboratory Galderma crossed the threshold of one billion euros
in sales in2010, confirming its place as one of the leaders in
dermatology.
Professional Products
Division
Consumer Products
Division
L'Oréal Luxury
Division
Active Cosmetics
Division
(1) Almost all subsidiaries are directly attached to L'Oréal parent company with a holding or control percentage equal to or clos
e
to 100%.
Their detailed list figures in the annexes of the consolidated and parent company financial statements on pages 140 to 144
and 169 to 173 respectively.
The Body Shop Dermatology BranchCosmetics Branch
Galderma
(Joint Venture
Nestlé / L’Oréal)
(1)
1.3.2.3. Support divisions
Several specialist Divisions provide their expertise and support
to the Branches and Operational Divisions:
♦the Research and Innovation Division, in charge of
fundamental and applied research;
♦the Operations Division, in charge of coordination of
production and the Supply chain;
♦the Human Resources Division, in charge of recruitment,
training and talent development policies and co-ordination
of social policy;
♦the Administration and Finance Division, in charge of the
Group’s financial policy, controlling and consolidation,
information systems and legal and tax co-ordination;
♦the Communication , Sustainability and Public Affairs Division,
in charge of co-ordination of corporate communication, co-
ordination of communication by the Operational Divisions
and brands and Sustainable Development.
1.3.2.4 Geographic zones
The Group’s international development has naturally meant
that L’Oréal has had to adapt its organisation to the need to
co-ordinate the establishment and development of its brands
on every continent.
Thus, various geographical zones have been created, each with
operational responsibility for the subsidiaries in the countries
of its region:
♦Western Europe z one;
♦North America z one;
♦Asia, Pacific z one;
♦Latin America z one;
♦Eastern Europe z one;
♦Africa, Middle East z one.