Loreal 2011 Annual Report Download - page 203

201REGISTRATION DOCUMENT − L’ORÉAL 2011
Corporate social, environmental and societal responsibility
6
Societal information
every year, making a total of nearly 1,300 women from 106
countries who have received support since the creation of the
programme, including Elisabeth Blackburn and Ada Yonath, who
have since become Nobel Prize winners. 48 L’Oréal subsidiaries
have now developed fellowships for promising young women
scientists in their countries.
“Beauty from the Heart”
Illness, unemployment or precarious living conditions can lead
to exclusion and cut people off from society.
Convinced that an improvement in appearances is a first
step towards social and professional reinsertion, the L’Oréal
Foundation has created the “Beauty from the Heart” programme
consisting of product donations, socio-aesthetic workshops and
reconstructive surgery, which relies on L’Oréal’s expertise in the
field of beauty to help vulnerable people whose appearance
has suffered to regain self-confidence and find their way back
into society.
The Foundation has chosen to support worthy causes such as
dependency, cancer, young people or those living in precarious
conditions.
The L’Oréal Foundation and the Group’s brands thus distribute
more than 550,000 products a year to beneficiaries from
underprivileged environments, thanks to associations that take
action in the field, such as the Agence du don en nature (Agency
for gifts in kind), the Restaurants du cœur (“Restaurants of the
Heart”) or the Samu social in Paris. The socio-aesthetic care
financed by the Foundation provides help to 300beneficiaries,
particularly women with cancer, people in a precarious situation
or young people with serious psychological disorders.
Finally, in dramatic cases where children or women are outcast
from society due to an appearance disfigured by illness,
accidents or “honour crimes”, the Foundation has considered
that it is of crucial importance to support reconstructive surgery
in countries where these operations are not reimbursed by the
health insurance schemes in order for these patients to be able to
lead a normal life. In2011, it enabled over 1,100 operations to be
carried out in Asia and Africa, through its support for the Médecins
du Monde association’s “Opération Sourire” programme and the
Enfants du NOMA and Humani Terra associations.
“Hairdressers against AIDS”
For ten years, L’Oréal and UNESCO have believed that they
could contribute to the prophylaxis of HIV infection by devising
a programme based on the expertise of hairdressers. This
preventive and education programme centres round professional
hairdressers, whose special relationships with their customers
and ability to communicate make them very effective in passing
on information and raising awareness of HIV issues. More than
400,000 hairdressers were trained in2011 in the 30countries in
which the programme is currently active.
Local initiatives on all continents
In addition to the major programmes initiated by the Foundation
and rolled out across the world, each and every L’Oréal entity is
encouraged to take local actions in relation with the situations in
their particular countries. In2011, L’Oréal thus supported several
hundreds of projects throughout the world, primarily involving
actions in the fields of solidarity and education, but also in the
field of emergency aid or health.
L’Oréal Singapore provided support to the Singapore Association
of the Visually Handicapped by proposing makeup, care
and “appearance management” workshops for visually
handicapped persons. In Japan, the “ 100love Hands ” project
offers hand massages to women cancer patients and mothers
of children with rare diseases to improve their well-being. Insertion
in society through professions in the beauty sector is another
strong commitment: through its “ Beauty For a Living ” programme,
L’Oréal Vietnam has helped 120young women since2009, to
escape their underprivileged condition, by providing them with
training as hairdressers and thereby enabling all of them to open
a hairdressing salon or find a job.
Other countries support education for young girls like L’Oréal
Morocco, which has developed for the last 3 years with INSAF
(the National Solidarity Institution for Women in Distress), the
“schooling for every girl” programme to promote sending young
girls to school and fight against young girls being required to
undertake domestic work.
In2011, employees completely refitted the classrooms of the
HsaineSchool, in the Chichaoua region, which has 270pupils.
L’Oréal entities also show their commitments to society through
the emergency aid they provide. In Thailand, at the time of the
recent floods that hit the country, L’Oréal’s local teams thus took
action to help 10,000victims in the emergency shelters set up
in the capital, by distributing essential hygiene products and
offering haircuts. The subsidiary has made a more long-term
commitment and extended its training programme in the beauty
professions, initially intended for women suffering from violence,
to include those who lost their jobs due to factories closing down
at the time of the floods.
6.3.3. Subcontracting
withsuppliers
L’Oréal builds a balanced, long-lasting relationship with its
subcontractors and suppliers with respect for social and
environmental issues.
Amount of subcontracting
(L’Oréalparentcompany)
€ thousands 2011
Subcontracting purchases 7,025
Special contract work 309,161
How the Company promotes the provisions
of the fundamental conventions of the ILO
to its subcontractors and ensures that its
subsidiaries comply with these fundamental
conventions
L’Oréal makes sure that human rights are respected throughout
its logistics chain. Within the framework of L’Oréal’s “
Buy & Care ”
programme, all suppliers and subcontractors are asked to comply
with the Group’s general terms of purchase, which require them to
comply with the Fundamental Conventions of the International