Loreal 2011 Annual Report Download - page 27

25REGISTRATION DOCUMENT − L’ORÉAL 2011
Presentation oftheGroup
1
Information policy
♦letters to shareholders;
♦e-newsletters;
♦the shareholders’ e-magazine;
♦the dedicated website www.loreal-finance.com.
Strongly committed to its communication policy, L’Oréal offers all
shareholders and investors unrestricted access to these media
or materials. Everyone can access and download them or can
be sent them.
1.9.2. A large number
ofshareholder events
fora regular and detailed
dialogue
♦As it does every year, the Financial Communications
Department organised two major financial information
meetings for analysts and investors, to which journalists
specialising in the cosmetics sector are invited. The
presentations of the L’Oréal Group’s financial results and the
business activities of the Operational Divisions are broadcast
live online on the financial website www.loreal-finance.com,
and the information presented is made available on this
website on the same day, both for the annual results and
the half-year results.
♦10meetings with shareholders in several large provincial
cities in France and also in foreign countries, in collaboration
with the French Investment Club Federation ( Fédération
Française des Clubs d’Investissement
– FFCI), the Society
of Investor Relation Managers in France ( Cercle de Liaison
des Informateurs Financiers en France
– CLIFF), shareholder
associations and financial newspapers brought together
over 2,000participants.
♦Participation in the Actionaria Stock Market Fair for the eighth
year running offered an opportunity for many shareholders
to attend a presentation by Christian Mulliez, Executive Vice-
President, Administration and Finance. They were also able
to meet representatives of the L’Oréal Group directly and
obtain information on registering their shares.
Through these events, our team had the opportunity to meet
nearly 6,000 individual shareholders in2011:
♦for the third year running, L’Oréal was given the special award
for “Corporate Social and Shareholder Responsibility” by the
Mieux vivre votre argent magazine in recognition of its overall
vision of shareholder, social and environmental policy;
♦one symbol of the loyalty of our shareholders who accompany
the Group’s development over the long term is the fact that
more and more shareholders are showing an interest in
becoming registered shareholders. Thanks to the preferential
dividend and the numerous advantages offered by this
method of shareholding, becoming a registered shareholder
represents a real “loyalty bonus” for our shareholders;
♦created at the beginning of2010, the “Shareholder
Consultation Committee” consisting of 18shareholders (both
registered and bearer shareholders) who actively participate,
through their reflections and their work, in developing and
enriching the Group’s financial communication on themes
such as: the Annual General Meeting, digital communication,
extra-financial communication, or development of the
cosmetics market. In2011, the Shareholder Consultation
Committee met 4times;
♦the Investor Relations Department organises numerous
meetings throughout the year with institutional investors of
the main international financial market places. In2011, over
600investors attended these events;
♦the financial website www.loreal-finance.com, created
in1997 for the use of international finance professionals
and all L’Oréal shareholders was revised and enhanced
in2011, in particular with the launch of the above-mentioned
e-magazine and the updating of the mobile website in order
to make it more compatible with the current communication
tools.
Finally, a freephone service is available to L’Oréal shareholders
calling from France (0800666666) or other countries
(+33140148050). An interactive vocal server gives shareholders
round-the-clock access to information on the share price and
key dates or provides them with a summary of the latest press
release. The Shareholder Services Department is also available
on this number during opening hours.