ICICI Bank 2015 Annual Report Download - page 3

Pioneering the digital banking revolution in India, ICICI Bank has been at the forefront of developing
solutions, which make banking simple and convenient for its customers. In line with its philosophy
of Khayaal Aapka, the Bank offers digital solutions which are customised to specific segments. With
solutions which make banking more accessible, easy and less time-consuming, ICICI Bank continues
to partner the nation by digitally empowering its citizens.
Non-Resident Indians want a quick, convenient
and secure way to transfer money back home.
ICICI Bank caters to their needs by offering a range
of innovative solutions. These services allow
global Indians to connect with their homes in a
hassle-free manner.
Mobile devices and social media are an integral part
of the life of today’s youth. They want everything –
to communicate, transact and get entertained – in
an instant. ICICI Bank caters to this need by offering
a range of solutions that enable them to carry out
banking transactions while on the move.
Partnering the Government in nation-building
initiatives has always been a priority for the ICICI
Group. The Bank offers multiple digitally-enabled
services making banking more accessible to rural
citizens. In line with the Government’s ‘Digital
India’ mission, ICICI Bank has set up a model
‘Digital Village’ at Akodara, Gujarat.
Customers in urban areas lead a fast-paced life
that leaves them with little time to attend to their
banking requirements. ICICI Bank has created
multiple solutions and platforms that enable
these customers to bank at a time and place of
their choice.
1Annual Report 2014-2015