ICICI Bank 2015 Annual Report Download - page 15

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ICICI Bank is the first bank in India to offer its customers
the facility to transfer funds on Twitter. Using ‘icicibankpay’,
customers can pay a friend, recharge their prepaid mobile
phones, check their account balance and view their last
three transactions on Twitter.
Personalisation is a rising trend among the youth. Keeping
this in mind, the Bank has offered a digital solution to its
customers to personalise their debit cards. Users can visit
the website, upload their favourite picture and design their
own ‘Expressions Debit Card’.
ICICI Bank has also offered many other digital solutions
to cater to the needs of young, digitally savvy customers.
The Bank will continue to anticipate their needs and offer
relevant cutting-edge solutions to make banking simple
and convenient.
1st bank in India
and 2nd globally
to introduce transfer of
funds on Twitter
Personalised ‘Expressions
Debit Cards’ have proved to be
very popular among customers
13Annual Report 2014-2015