Food Lion 2013 Annual Report Download - page 38

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BELGIUM
36
DELHAIZE GROUP ANNUAL REPORT 2013
REVIEW
THE ROOTS OF DELHAIZE GROUP CAN BE FOUND IN BELGIUM WHERE
DELHAIZE BELGIUM OPERATES A WIDE VARIETY OF COMPANY-OPERATED
AND AFFILIATED STORE FORMATS INCLUDING SUPERMARKETS,
PROXIMITY STORES, A SPECIALTY CHAIN LIKE TOM & CO AND THE
DISCOUNT CONCEPT RED MARKET. THIS WIDE RANGE OF DIFFERENT
FORMATS, ALONG WITH THE E-COMMERCE PLATFORMS CADDY HOME,
DELHAIZE DIRECT, AND DELHAIZE WINEWORLD, ALLOWS DELHAIZE
BELGIUM TO MEET THE INCREASINGLY DIFFERENT NEEDS OF ITS
CUSTOMERS. AT THE END OF 2013, DELHAIZE BELGIUM OPERATED
852STORES IN BELGIUM AND LUXEMBURG, A NET INCREASE OF
12STORES COMPARED TO THE PRIOR YEAR.
Market
Delhaize Belgium continued to operate in a
highly competitive market. Although overall
macro-economic conditions seem to show
some signs of relief, consumer confidence
(1)
remained negative throughout the entire year.
At the start of 2013, consumer confidence was
at the same level as it was in 2009. This lack
of confidence from consumers, as well as new
market entrants and increased commercial
pressure from discount food retailers, resulted
in a challenging environment.
Strategy
Well aware of these challenges, Delhaize
Belgium focused on its ambition to become
the favorite supermarket in Belgium again.
+ 3.0 %
of revenues
compared to 2012
KEY FIGURES (AS OF DECEMBER 31, 2013)
147 224 226 112 12 131
m2
1 900 1 125 500 140 1 200 450
17 000 12 000 6 500 2 000 5 700 3 600