Tyson Foods 1999 Annual Report Download - page 6

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Please find page 6 of the 1999 Tyson Foods annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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We’re Chicken. The Tyson brand is the most well known and trusted
brand of chicken in America. When shown the Tyson logo, a staggering
85 percent of people say “chicken.” This kind of recognition puts the
Tyson brand on the same level as other well known national brands like
Coca-Cola®and Pillsbury®.*
To further build on our strong brand equity, this year we created
a corporate marketing group responsible for coordinating our communi-
cations, market research and product innovation efforts across the
company. This is a new and resourceful way to help us harness our brand
building activities and ensure that we deliver on our Tyson brand
promise of “Quality Chicken You Can Trust.”
who’s
chicken?
*1999 brand tracking study