Tyson Foods 1999 Annual Report Download - page 23

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The Consumer Products Group develops, produces and
markets quality chicken products relevant to today’s
lifestyle. From fresh chicken to fully cooked refrigerated
and frozen products, Tyson is the name consumers trust
in retail supermarkets, wholesale club stores and mili-
tary commissaries. We sell to every grocery store chain
and every wholesale club chain in the United States and
to every U.S. military commissary in the world.
As the retail grocery industry continues to consoli-
date, the way we serve these customers must change
as well. The Consumer Products Group is combining
our Fresh and Further Processed Sales and Marketing
departments into one team. This realignment will allow
us to focus on specific consumer and customer needs.
Successful new product introductions in 1999
included fresh ground chicken, frozen ground chicken
patties and ground chicken meatballs. A convenient
product line of family favorites such as Buffalo Style
Chicken Strips and Popcorn Chicken Bites™packaged in
resealable family size bags was well received.
In a continuing effort to promote food safety, the
Consumer Products Group launched the Cooking
Smart™3 C’s (Chill, Cook, Clean) program. The program
includes outreach to consumers and retailers with safe
handling tips and materials distributed with the 3 C’s
logo on fresh chicken.
Because the Consumer Products Group serves consumers through the retail
channel, it plays an important role in shaping perception of the Tyson brand.
21
consumer products