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Toyota Global Vision President’s Message Launching a New Structure Special Feature Review of Operations
Consolidated Performance
Highlights
Management and
Corporate Information Investor InformationFinancial Section
Page 07
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ContentsSearchPrint
ANNUAL REPORT 2013
At Toyota, we believe we’ve worked harder than anyone else to build better cars.
The ambition of our founder, Kiichiro Toyoda, was to establish an automobile industry in
Japan based on Japanese technology and skill. This drive gave us the original Crown, as
well as the fi rst-generation Toyota Prius, the world’s fi rst mass-produced hybrid car.
The global fi nancial crisis that began in 2008 reminded us once again that the foundation
of sustainable growth is making cars that customers love. We changed direction, recommit-
ting all of our resources to making even better cars, and over the course of the following
four years we signifi cantly improved our manufacturing methods.
>
How do we create ever-better cars that delight
our customers?
>
The defi nition of a better car varies depending on
the location.
>What is essential to building the better cars of the future?
Making Ever-Better Cars [1 of 10] Enriching Lives of Communities Stable Base of Business