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Toyota Global Vision President’s Message Launching a New Structure Special Feature Review of Operations
Consolidated Performance
Highlights
Management and
Corporate Information Investor InformationFinancial Section
Page 31
NextPrev
ContentsSearchPrint
ANNUAL REPORT 2013
Activities for car fans and enthusiastsActivities for dedicated motorsports fans
TOPICS
Promoting the Fun of Automobiles
Toyota is developing a range of activities to make cars more fun for dedicated motorsports fans as well as for a broader range of car enthusiasts.
WEC NASCAR
SUPER GT SUPER FORMULA
Aimed at broadening the appeal of car racing and foster-
ing more car enthusiasts, Toyota is striving through
GAZOO Racing* to make ever-better cars that satisfy
drivers and promote the joy of cars in ways that tran-
scend the role of a typical car manufacturer.
As a part of its unwavering commitment to making
ever-better cars, every year Toyota participates in the
ADAC 24h Rennen Nürburgring, a 24-hour endurance
race in Germany. Employees take part both as drivers and
mechanics. In addition to helping develop human
resources well-versed in the making of cars, Toyota
places considerable emphasis on promoting efforts aimed
at commercializing models that deliver the fun of driving in
the GRMN (GAZOO Racing tuned by MN) and G (G Sports)
categories. Furthermore, in striving to promote the joy of
cars, the Company holds circuit driving programs
throughout Japan to allow individuals with no racing
experience to easily enjoy the thrills of circuit driving in a
safe environment. The TOYOTAGAZOO Racing FESTIVAL
is one initiative that strives to broaden opportunities in
which car fans and enthusiasts can interact.
* A vehicle-development and motor-sports support program created
by GAZOO for people to experience the fun of cars. GAZOO gives
Toyota test drivers chances to race, and helps in our goal of
making ever-better cars through vehicle development, while
promoting the allure of cars through grassroots motor sports.
In 2012, Toyota continued its ongoing involvement in the SUPER GT and SUPER
FORMULA series in Japan as well as the NASCAR Nationwide Series of races in the United
States. At the same time, the Company not only participated in the FIA World Endurance
Championship for hybrid vehicles, it won several of the series’ races. Toyota has thus had
the opportunity to provide enjoyment and excitement to a great many people. In 2013, the
Company will work diligently to provide even more opportunities for people to enjoy the
world of racing.
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Automotive Operations Financial Services Operations Non-Automotive Business Operations [3 of 3]