Priceline 2011 Annual Report Download - page 48

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47
Domestic
International
Total
Year Ended December 31,
2010
$ 4.166 billion
9.480 billion
$ 13.646 billion
2009
$ 3.645 billion
5.665 billion
$ 9.310 billion
Change
14.3%
67.3%
46.6%
Gross bookings increased by 46.6% for the year ended December 31, 2010, compared to the same period in 2009,
principally due to 52.3% growth in hotel room night reservations. The 67.3% increase in international gross bookings was
attributable to growth in international hotel room night reservations for Booking.com and Agoda (growth on a local currency
basis was approximately 73%). International gross bookings for the year ended December 31, 2010 include $185 million of
gross bookings of TravelJigsaw gross bookings since its acquisition in May 2010. Domestic gross bookings increased by
14.3% for the year ended December 31, 2010, compared to the same period in 2009, primarily due to increases in price-
disclosed and Name Your Own Price® hotel room night reservations, and increases in average airline fares, and increases in
price-disclosed and Name Your Own Price® rental car days.
Gross bookings resulting from hotel room night reservations, rental car days and airline tickets sold through our
agency and merchant models for the years ended December 31, 2010 and 2009 were as follows (numbers may not total due to
rounding):
Agency
Merchant
Total
Year Ended December 31,
2010
$ 10.781 billion
2.864 billion
$ 13.646 billion
2009
$ 7.191 billion
2.119 billion
$ 9.310 billion
Change
49.9%
35.2%
46.6%
Agency gross bookings increased 49.9% for the year ended December 31, 2010, compared to the same period in 2009,
due to growth in the sale of Booking.com and priceline.com hotel room night reservations and an increase in average airline
fares. Our U.S. agency hotel room reservations benefited from the integration of U.S. hotels from the Booking.com extranet
into the priceline.com website. Merchant gross bookings increased 35.2% for the year ended December 31, 2010, compared to
the same period in 2009, due to increases in the sale of Agoda merchant price-disclosed hotel room night reservations and
priceline.com merchant price-disclosed and Name Your Own Price® hotel room night reservations and the inclusion of gross
bookings from TravelJigsaw, which was acquired in May 2010.
Year Ended
December 31, 2010
December 31, 2009
Hotel Room
Nights
92.8 million
60.9 million
Rental
Car Days
16.3 million
11.2 million
Airline
Tickets
5.9 million
5.9 million
Hotel room night reservations sold increased by 52.3% for the year ended December 31, 2010, over the same period in
2009, primarily due to an increase in the sale of Booking.com agency room night reservations, as well as an increase in the sale
of Agoda price-disclosed room night reservations, priceline.com price-disclosed room night reservations and Name Your Own
Price® room night reservations.
Rental car days sold increased by 45.3% for the year ended December 31, 2010, over the same period in 2009,
primarily due to the inclusion of rental car day reservations sold by TravelJigsaw, which we acquired in May 2010, and
increases in the sale of priceline.com price-disclosed rental car day reservations.
Airline tickets sold were flat for the year ended December 31, 2010, over the same period in 2009, as a decline in
Name Your Own Price® airline tickets was partially offset by a slight increase in price-disclosed airline tickets.