Priceline 2011 Annual Report Download - page 30

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29
Item 4. Mine Safety Disclosures
Not applicable.
PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
Securities
Price Range of Common Stock
Our common stock is quoted on the NASDAQ Global Select Market under the symbol "PCLN." The following table
sets forth, for the periods indicated, the high and low sales prices per share of the common stock as reported on the NASDAQ
Global Select Market:
2011
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
High
$ 509.00
561.88
554.00
553.33
Low
$ 402.25
451.75
441.55
411.26
2010
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
High
$ 262.67
273.93
358.24
428.10
Low
$ 192.72
173.32
173.75
325.00
Holders
As of February 14, 2012, there were approximately 330 stockholders of record of priceline.com Incorporated’s
common stock, although we believe that there are a significantly larger number of beneficial owners.
Dividend Policy
We have not declared or paid any cash dividends on our capital stock since our inception and do not expect to pay any
cash dividends for the foreseeable future. We currently intend to retain future earnings, if any, to finance the expansion of our
business.
Performance Measurement Comparison
The following graph shows the total stockholder return through December 31, 2011 of an investment of $100 in
cash on January 1, 2007 for priceline.com Incorporated common stock and an investment of $100 in cash on January 1, 2007
for (i) the NASDAQ Composite Index, (ii) the Standard and Poor’s 500 Index and (iii) the Research Data Group ("RDG")
Internet Composite Index. The RDG Internet Composite Index is an index of stocks representing the Internet industry,
including Internet software and service companies and e-commerce companies. Historic stock performance is not necessarily
indicative of future stock price performance. All values assume reinvestment of the full amount of all dividends and are
calculated as of the last day of each month: