Nissan 2008 Annual Report Download - page 9

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7
Nissan Annual Report 2008
RENAULT-NISSAN ALLIANCE
The Alliance is a partnership based on trust and
mutual respect. The transparency of the organization
ensures clear decision-making for speed,
accountability and high standards of performance.
Weaving the strengths of Nissan and Renault together
creates synergies through common structures, cross-
company teams, shared platforms and components.
To pull in and retain the best talent, the Alliance
offers superior working conditions and challenging
opportunities, encouraging employees to adopt an
entrepreneurial approach open to the world at large.
The Alliance also generates attractive returns for the
shareholders of both companies, complies with
recognized best practices in corporate governance,
and faithfully upholds the principles of sustainable
development.
Objectives
The Alliance pursues a strategy of profitable growth
with three primary objectives in mind:
• Win customer recognition as one of the top
three automotive groups for the quality and
value of its products and services, in every
business region and market segment
• Rank among the top three automotive groups in
critical technologies, with each partner taking
the lead in specific domains of excellence
• Keep operating margins high and maintain
strong growth rates, and consistently generate
total operating profit that places it among the
top three automotive groups in the world
The core strategy of the Alliance has proven its
worth. Renault and Nissan sold a total of 6,160,046
vehicles in 2007, attaining a global market share of
9.1 percent and setting a new annual sales record.
Cooperation and synergies
The Alliance continues to grow through both its
existing operations and significant new investments.
In May 2008, Renault and Nissan announced an
Alliance partnership with the Indian auto
manufacturer Bajaj Motors that will develop and
market an ultra-low-cost car from 2011.
In Russia, the plant Nissan is building in St.
Petersburg is scheduled to open in 2009, while
Renault has continued operations with Avtoframos
and launched a strategic partnership with Avtovaz
that will reinforce the Alliance presence in Russia
and offer added capacity of over 750,000 cars a
year.
Alliance manufacturing facilities currently under
construction—one in Chennai, India, and another in
Tangiers, Morocco—will eventually produce 400,000
vehicles a year for their respective regions. The
Alliance has also agreed to mass-market electric
vehicles, and has already signed agreements with
nations and states such as Israel, Denmark, Portugal
and Tennessee.
Both companies in the Alliance will continue to
grow through innovative collaboration, leveraging the
expertise of this uniquely successful partnership for
mutual progress and profit.
The Principles of the Alliance
The Renault Laguna (left) and Nissan Teana