Nissan 2008 Annual Report Download - page 29

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THE ALLIANCE ULTRA-LOW-COST CAR
(AULC)
ELECTRIC VEHICLES (EVs)
2011: Alliance ultra-low-cost car
with Renault and Bajaj
Mass-marketed globally in fiscal 2012
The affordability breakthrough
Denmark
FY2011
Japan
FY2010 U.S. (Tennessee)
FY2010
Portugal
FY2011
Israel
FY2011
27
Nissan Annual Report 2008
NISSAN GT 2012
CARLOS TAVARES
Executive Vice President
number one is clearly in sight, and we will continue to
measure our progress against all of the influential
indicators in all of our key markets.
The growth of Infiniti is supported by expanding
market coverage, including entering Europe—
traditionally the toughest Tier 1 luxury market.
Russia, for example, will have 22 new showrooms
open over the next two years covering every major
city in the country.
Affordable mobility, an attractive EV portfolio and
a luxury push will require enormous resources. We
also need to take care not to fragment our portfolio. I
am confident on both counts. We are creating an
elite and rationalized family of products with global
appeal and positive environmental qualities. They will
generate greater volumes and cost efficiencies in the
years to come.
Light commercial vehicles are a major
pillar of our NISSAN GT 2012 strategy.
The LCV sector is extremely complex,
with multiple segments in multiple
markets. Our portfolio presently covers
around 73 percent of those segments
globally. We will launch 13 new models
between now and 2012, giving us 94
percent coverage and essentially
doubling our turnover.
We have come a long way since
2002. We were OEM buyers then, and
planned to sell just 163,000 units. In
2007, we sold 520,000 LCVs in a total
market of 8.2 million units by our count,
and we have now become OEM
suppliers—a business we will continue
with Dongfeng in China, Ashok Leyland
in India and other customers such as
Renault Trucks.
We did major surgery in 2002 and
2003 to make our LCV business
profitable, adopting what we call the
“Meccano strategy”—using stock and
carryover parts and systems on new
vehicles whenever possible. By 2012 we
will also cut the number of unique LCV
platforms from eleven to two, boosting
our average volume per platform and
gaining significant economies of scale.
We expect TIV in emerging markets
like China, India, Southeast Asia, and
South America to increase rapidly,
pumping up the total market by about 20
percent. We are calling four of our most
crucial new markets “URIC”—meaning the
United States, Russia, India and China.
Nissan remains the only Japanese
maker with a significant LCV presence in
China. To ensure sufficient specialized
LCV capacity, we are building production
facilities in Morocco and Chennai, India.
The Morocco plant will begin supplying
mainland Europe with vehicles from 2010.
This autumn we launch two vehicles in
Russia, and plan to grow the network
there and roll out the entire range by
2012. We are investing 118 million
dollars in our U.S. factory in Canton to
produce three LCVs for our American
market debut in 2010. To meet our
NISSAN GT 2012 goals, we are going
after both conquest and organic growth.
Light Commercial Vehicles
Take the Stage
ANDY PALMER
Corporate Vice President