Nissan 2008 Annual Report Download - page 22

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NISSAN’S BUSINESS PLANS
FY00 FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12
NRP NISSAN 180 NISSAN Value-Up NISSAN GT 2012
“Growth and trust”
“Value up
with sustained
performance”
“Revive our
company”
“Complete revival
on track for
profitable growth”
20 Nissan Annual Report 2008
NISSAN GT 2012
NISSAN GT 2012: AN OVERVIEW
Our new business plan, known as NISSAN GT
2012, begins in fiscal 2008. The “GT” in the
name stands for growth and trust. We are
emphasizing both during this five-year plan,
which differs from our previous three-year
plans. NISSAN GT 2012 will focus the
company’s efforts on long-term performance
and our responsibility to stakeholders as Nissan
becomes a truly global business.
NISSAN GT 2012 is built around three corporate
commitments and five business breakthroughs. The
three commitments are:
• Quality leadership: In addition to focusing on
product quality, the company will accelerate
actions to improve the quality in service, brand
and management.
• Zero-emission leadership: Nissan will introduce
an all-electric vehicle in the U.S. and Japan in
2010, and then mass-market vehicles globally
in 2012.
• Five percent revenue growth on average over
five years (fiscal 2008 to fiscal 2012):
Revenue growth will be supported by a product
• plan that will launch 60 all-new models in the
next five years and more than fifteen new
technologies per year from 2009.
The three commitments of NISSAN GT 2012 will
be backed by five business breakthroughs:
• Quality leadership
• Zero-emission leadership
• Business expansion: Infiniti, light commercial
vehicles and global entry cars
• Market expansion: India, Middle East, Brazil,
Russia and China
• Cost leadership
NISSAN GT 2012 reflects the company’s
determination to play a major role in the development
of a sustainable mobile society. There’s a balance to
be sought between the potential growth in world
markets and the demand for a cleaner planet. The
company believes that the mass availability of
affordable zero-emission vehicles is the most
significant breakthrough the industry could deliver.
Together with Renault, Nissan intends to be the
leader.