Motorola 2008 Annual Report Download - page 4
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our initial progress as we continue our efforts to improve time to market and deliver compelling new
products and mobile experiences to consumers.
We responded quickly to the global economic downturn in the latter half of 2008 with tough
decisions to conserve cash and reduce costs through workforce reductions, employee benefit and
compensation changes and facility rationalization. In 2009, we will continue to focus on our cost
structure to help improve our financial performance.
Looking forward
Key objectives for 2009 include both near and longer-term perspectives. Clearly, we must execute
on our operating plans to optimize business results in the midst of a very challenging economic
climate. We also must prudently invest for the future to position ourselves for opportunities that will
come with the next growth cycle.
During 2009 we will focus on:
• Listening to customers and creating value — We have long-standing relationships with our
customers, who depend upon an innovative partner to anticipate emerging trends and
collaborate on technology roadmaps. We are committed to helping all of our customers succeed.
• Differentiating our products through innovation and experiences — Our unique combination of
technology, design and functionality create high-value end-to-end solutions for our customers.
We will take a leadership role in emerging consumer and enterprise demand trends and
technology transitions through prioritized investments and an uncompromising commitment to
quality.
• Expanding our brand strength — Motorola enjoys one of the most recognized brands in the
world. We will continue leveraging our global brand across our Broadband Mobility Solutions
businesses as well as Mobile Devices.
• Demonstrating our corporate responsibility — We believe that doing business and doing the right
thing are not mutually exclusive for responsible companies. We will continue to invest in our
communities through our support for education and the volunteer efforts of our employees. We
will further reduce our environmental impact through expanding recycling programs, reducing our
carbon footprint and developing products like the MOTO
TM
W233 Renew handset, our new
mobile phone made from recycled plastic water bottles.
It is through the hard work of our people and their dedication to our customers that we will meet
our objectives and continue to advance the way the world connects. In doing so, we will provide a
path for profitable growth and improved results for our business and our shareholders.
Regards,
Greg Brown
Co-CEO, Motorola
CEO, Broadband Mobility Solutions
Sanjay Jha
Co-CEO, Motorola
CEO, Mobile Devices