Konica Minolta 2010 Annual Report Download - page 20

BUSINESS TECHNOLOGIES
OVERVIEW OF RESULTS FOR FY MARCH 2010
Sales for FY March 2010 showed a trend toward recovery, with
steady quarterly increases, and some regions and product seg-
ments even delivering results exceeding the previous period. How-
ever, this was not enough to redeem sluggish sales in the first half,
or the continuing effects of a strong yen, and sales fell 13.3% from
the previous period to ¥540.8 billion, with operating income
decreasing 25.9% to ¥38.9 billion.
STATUS BY SEGMENT
OFFICE MFPs
We focused on introduction of new products in the first half,
refreshing the bizhub series with two new high-speed color models
and four new middle- and low-speed color models. We worked
aggressively to generate new demand even as companies contin-
ued to reduce costs and limit investment. These new products help
reduce customers’ total cost of ownership (TCO) compared to
previous products through significantly improved energy efficiency
and use of extended-life parts. They also deliver higher image qual-
ity through use of our proprietary polymerized toner, feature the
latest network and security functions, and have superior low-noise
design. Due to the impact of these new products, unit sales of
color models for the office grew steadily quarter to quarter, and
sales in the second half were up compared to the same period in
the previous fiscal year. In the U.S. market, our acquisition of Danka
Office Imaging Company (DOIC, a major independent sales firm
involved in office information technology equipment, software, and
support) contributed to higher unit sales of monochrome models
for offices than the previous period.
PRINTERS
We worked to expand sales of A4 tandem printers and A4 color
MFPs for the office. Strong growth in sales of color models in
Europe and OEM markets resulted in printer sales during the period
significantly exceeding those of the previous period.
PRODUCTION PRINTING
Affected by the global economic downturn, demand for color
models was sluggish across all markets. At the same time, with a
lineup enhanced by the introduction of two new products, bizhub
PRO 1200 and 1051, sales of monochrome models were robust,
particularly in North American and Asian markets, with sales
exceeding results for the previous period.
STRATEGY GOING FORWARD
Our keyword for FY March 2011 will be “Growth,” as we shift to a
strategy emphasizing sales growth. In the office MFP segment, we
will continue to introduce new products, while also working to
sharpen our genre-top strategy and further enhance our services,
including our Optimized Print Services (OPS), which offers new value
in the form of improved productivity and reduced TCO. In the pro-
duction printing segment, we will introduce new products including
the bizhub PRESS C8000, C7000 and C6000 models. Our aim in
this is to accelerate our efforts to expand from light production,
where our greatest strengths lie, into the commercial printing domain
to capture demand in the medium and heavy commercial printing
segment, which represents by far the largest segment in the market.
Regionally, we will strengthen our efforts in emerging markets,
with a focus on China and India. Our aim is to expand our business
by targeting demand in emerging nations through the introduction
of new products that meet the local needs, and by expanding our
organizational structure to support these new initiatives.
Color MFP for Office
bizhub C652
Color Laser Printer
magicolor 1650EN
REVIEW OF OPERATIONS
38.9
44.0
7.2 7.9
2011
Forecast*
2010
Result
OPERATING INCOME AND
OPERATING INCOME RATIO
(Billions of yen, %)
nn Operating Income
n
Operating Income Ratio
2011
Forecast*
2010
Result
540.8 560.0
NET SALES
(Billions of yen)
* Forecast: Announced
May 13, 2010
Color Production Printing System
bizhub PRESS C8000
18 KONICA MINOLTA HOLDINGS, INC. ANNUAL REPORT 2010