Konica Minolta 2010 Annual Report Download - page 14

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ANSWER
THE YEAR IS A TURNING POINT FOR PUTTING KONICA MINOLTA ON
TRACK FOR GROWTH, AS WE SHIFT TO A MORE AGGRESSIVE STRATEGY.
The operating environment in FY March 2011 is expected to see both economic expansion in emerging
markets and a rebound in developed economies. However, the outlook remains less than optimistic given
several persistent macroeconomic indicators that are fueling uncertainty. These include an adverse employ-
ment environment, rising long-term interest rates, and currency exchange rate fluctuations.
As we confront this operating environment, the Group is positioning the year as a turning point for put-
ting itself on a growth track. Specifically, in a single-minded push to break a run of lower sales and earnings
that has continued for two consecutive fiscal years, we plan to shift to a more aggressive strategy in order to
generate growth over the next five to ten years. To this end, we have identified three key issues that we will
move resolutely to address—promoting sales growth and expanding the scope of our existing businesses,
full-scale advancement into Asian markets, and accelerating the development of new businesses.
QUESTION
WHAT INITIATIVES ARE PLANNED IN FY MARCH 2011 FOR THE SECOND YEAR OF
MANAGEMENT POLICY <09-10>?
12 KONICA MINOLTA HOLDINGS, INC. ANNUAL REPORT 2010