Konica Minolta 2010 Annual Report Download - page 18

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GROW SALES AND EXPAND OPERATIONS IN EXISTING BUSINESSES
Led by a genre-top strategy,*2 the Konica Minolta Group is promoting
operations mainly in Japan, the U.S. and Europe with emphasis on a shift
to color models. Konica Minolta is currently the top group in the color MFP
market in Europe and the U.S. We also firmly hold the top share in China,
a growth market where Konica Minolta has had a powerful base for many
years. We plan to further refine our genre-top strategy to mark steady
growth in the office MFP field.
*1 OPS: Optimized Print Services
A solution designed to optimize costs and enhance productivity in the office printing environment for
MFPs, printers and other devices.
*2 Genre-top strategy: A strategy in which management resources are channeled into specific fields
where Group strengths can be maximized, enabling Konica Minolta to capture the top group
position within a genre. The strategy is then repeated to build dominant positions in multiple genres.
We seek to expand our business scope to encompass the medium and
heavy production printing fields by leveraging technology and expertise
cultivated in light production printing, where Konica Minolta has a domi-
nant presence and strengths in high-resolution imaging that meet the
demanding level of the commercial printing industry.
“ACTION” FOR REALIZING STRONG GROWTH
—SHIFTING TO A GROWTH TRACK—
STEADY GROWTH IN OFFICE MFPs
EXPAND BUSINESS SCOPE IN PRODUCTION PRINTING
n฀฀
Expand sales of new products
(both color and monochrome)
n฀฀
Bolster OPS*1 approach
n฀฀
Enhance vertical marketing
n฀฀
Launch exclusive models for emerging markets
n฀฀
Introduce new products to extend lineup and
expand scope to encompass the commercial print-
ing field
n฀฀
Completely renew color printing lineup to enhance
competitiveness
n฀฀
Strengthen marketing functions by utilizing know-
how that we possess cultivated in the printing field
KONICA MINOLTA POLYMERIZED TONER —ACHIEVING HIGH RESOLUTION AND SUPERIOR ENVIRONMENTAL PERFORMANCE—
The Konica Minolta Group was among the first to research and develop the manufacture of toner using emulsion polymerization. Following steady
improvements since the start of polymerized toner production in early 2000, in 2010 the Group developed “Digital Toner HD+,” the third generation of
this innovative toner. Engineered for high-resolution, high-definition printing output as well as outstanding environmental performance, this toner will
strengthen outstanding competitiveness in commercial printing.
Superior Environmental Performance
(1) Low-temperature fixing contributes to energy and resource savings during use
(2) Curbing energy use during production reduces carbon gas emissions by 35% compared to pulverization
production method
(3) Plant-derived ingredients make up 9% of the toner, reducing carbon gas emissions during disposal and
incineration from a carbon neutrality standpoint
Achieving High-Resolution, High Definition Imaging
(1) Ultra-thin-film core shell structure enables both heat-resistant storability and low-temperature fixing properties
(2) Allows a glossy finish closer to offset image and realize glossy texture that can be adjusted to a variety of
paper types
(3) Compatible with a wide range of paper gauges from thin to thick
Core shell structure of Konica Minolta polymerized
toner (“Digital Toner HD+*1” used for diagram)
*1 “Digital Toner,” “Digital Toner HD,” and “Digital Toner HD+” are
trademarked names for Konica Minolta polymerized toner.
Pigment
Wax Ultra-thin-film core shell
27% 31% 33% 34% 35% 35%
2007
0
2,500
5,000
2008 2009 2010 2011 2012 (CY)
PROJECTED SCALE OF THE OFFICE A3 MFP
MARKET (KONICA MINOLTA PROJECTIONS)
(Thousand units) Shift to color in
office MFPs in
Japan, U.S.,
Europe and other
developed markets
likely to gain
momentum
nn Color nn Monochrome
n
Percent color
47% 50% 46% 48% 50% 51%
2007
0
25,000
50,000
2008 2009 2010 2011 2012 (CY)
PROJECTED SCALE OF THE PRODUCTION
PRINTING MARKET (KONICA MINOLTA PROJECTIONS)
(Based on shipments to Japan, U.S., western European markets and cut paper
only/manufacturer shipments)
(Units)
Amid overall market
growth, commercial
printing is expected
to undergo growth
particularly in color
printing, where
Konica Minolta has
advantages
nn Color nn Monochrome
n
Percent color
Color MFP for Office “bizhub C652”
Color Production Printing System “bizhub PRESS C8000”
PRIORITY
MEASURES
PRIORITY
MEASURES
16 KONICA MINOLTA HOLDINGS, INC. ANNUAL REPORT 2010