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ANSWER
MANAGEMENT POLICY <09-10> IS STRUCTURED AROUND THREE
INITIATIVES—EXECUTE STRUCTURAL REFORMS, ACHIEVE STRONG
GROWTH, AND REFORM OUR CORPORATE CULTURE.
In my view, the global economic slowdown that followed the financial crisis in the fall of 2008 was no tempo-
rary change. Rather, I believe it marked a major turning point for a much more significant transformation that
is underway. In May 2009, we formulated MANAGEMENT POLICY <09-10> to seize this moment as a
chance to elevate our position and strive for strong growth. The fiscal years ending March 2010 and 2011
were designated as the time to bring these initiatives to fruition.
In terms of executing structural reforms, our aim is threefold. First, we will develop a robust corporate
structure capable of generating free cash flow, even in a harsh economic environment with little prospects for
sales growth. In parallel, we will innovate all of our business processes, and extensively develop customer-
centric marketing and business models.
The next initiative is to achieve strong growth. This requires the presence of businesses that powerfully
promote growth in order to swiftly put us on a growth track. Our first task is to refine the genre-top position
of existing businesses. This includes areas such as color models in office multi-functional peripherals (MFPs)
and production printing in the Business Technologies business, as well as in display materials and optical
pickup lens-related fields in the Optics Business. At the same time, we are leveraging our advantages in
these fields to broaden our business scope. Environment and energy, as well as health, security and safety,
are all fields where social needs are growing. Here, we intend to foster new businesses that will underpin
growth for five to ten years from now.
Our third initiative is to reform our corporate culture. To emerge at the top of global competition, it is
essential that we build a dynamic corporate culture that drives our people to overcome adversity, be
innovative, and trigger paradigm shifts in our business sectors.
Today, we stand armed with a strong aspiration to become a company that delivers robust and sus-
tainable growth that is vital to our society. This vision is one we are determined to realize by actively promoting
our management policies.
QUESTION
CAN YOU GIVE AN OVERVIEW OF MANAGEMENT POLICY <09-10>?
10 KONICA MINOLTA HOLDINGS, INC. ANNUAL REPORT 2010