Konica Minolta 2010 Annual Report Download - page 16

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ANSWER
WE WILL DRIVE THE FULL-SCALE ADVANCEMENT OF KONICA MINOLTA
INTO ASIA, WHERE HIGH GROWTH RATES ARE WIDELY EXPECTED.
Developing a presence in fast-growing Asian markets is one of the keys to spearheading the Group’s growth
in the coming years. We will look to expand the sale of Konica Minolta products and services in Asia, par-
ticularly in China and India, centered on our Business Technologies and Healthcare operations.
Turning to production, in China we have established production sites for products such as MFPs, print-
ers and optical pickup lenses. We are working to raise productivity further to pursue greater cost competi-
tiveness in our production activities. Expanding the procurement of raw materials, parts and components
from sources near production sites or in neighboring parts of Asia is another way we are further reinforcing
cost competitiveness. Currently, we produce our glass substrates for hard disks in Malaysia, and will go
ahead with plans to boost production within this region, given the proximity of this production site to many of
our customers.
Asia is both a major production center and a massive consumer market. We will design products tailored
to the specific national markets in the region and vigorously promote sales expansion, with an eye to being
able to both produce and sell our products in Asia.
ANSWER
OUR PLAN IS TO DEVELOP NEW BUSINESSES IN THE ENVIRONMENT
AND ENERGY FIELD.
When considering new businesses, we evaluate them according to these criteria. First, can the business
sustain growth over the next 10 to 20 years? Second, can Konica Minolta’s strengths be brought to bear to
win out against the competition? And third, does the business offer value to the public?
Given these criteria, we turned our focus particularly to the fields of environment and energy, where
social needs are growing. For instance, we pushed forward with the launch of a business around organic
electroluminescent diode (OLED) lighting, which is poised to join LEDs as a next-generation lighting source.
To this end, we are setting up a pilot line, both to establish the right mass production technologies and to
produce the samples and limited-release products needed to attract potential customers.
QUESTION
PLEASE DISCUSS YOUR PLANS FOR FULL-SCALE ADVANCEMENT INTO ASIAN MARKETS.
QUESTION
HOW DO YOU INTEND TO ACCELERATE THE DEVELOPMENT OF NEW BUSINESSES?
14 KONICA MINOLTA HOLDINGS, INC. ANNUAL REPORT 2010