Kia 2004 Annual Report Download - page 8

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Ik-Hwan Kim
Kia Motors Corporation
President & CEO
"Innovation for Humanity"
President's Message
Enhanced Brand Value
• Successfully Execute our Global
Brand Strategy
• Develop Global 'Hit' Model
• Achieve and maintain the
Global top-level in Quality
Accelerated Global
Management
• Establish a global support system
to achieve global presence
• Build the foundation to ensure a
successful global production
base
• Strengthen global-wide R&D
capabilities
Risk Management
• Economize management
operations
• Secure sustainability through risk
managem ent practices
• Develop harmonious labor-
managem ent relations
Focus on Cultivating
Key Talent
• Increase regional specialists to
build a global resource network
• Promote efficiency in allocation
of key human resources
• Secure top R&D talent in order to
develop "Hit Cars"