Kia 2004 Annual Report Download - page 22

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22
KIA Motors_2004 Annual Report
Advance
Dongfeng Yueda Kia Motors Company Ltd. is rapidly growing. In 2004, the joint
venture strengthened its lineup by adding the Carnival and Optima to the
TianLiMa, a com pact model designed specifically for the Chinese market.
Dongfeng Yueda Kia Motors' sales reached 62,506 units, up 22.5% year on year for a
2.5% market share and 12th ranking am ong automakers doing business in China.
Currently, a second plant w ith an annual capacity of 300,000 units is under
construction. After its completion at the end of 2006, Kia's business growth in China
will accelerate.
The TianLiMa is become very popular among the Chinese, and sales have
continued to climb. A total of 101,586 units have been sold between December
2002 and the end of Decem ber 2004, making it China's best selling compact car.
The TianLiMa received w ide acclaim by Chinese media and customers. The
com pact car was selected as "the most pow erful model" at the 2003 Shanghai
Motor Show and named as "the favorite car among youth" by the Beijing Youth
Daily. The model was also listed as one of the fifty most influential products in the
50 years of the Chinese automobile industry by the China Association of
Automotive Manufacturers.
In the 2004 customer satisfaction survey by the Chinese Quality Association, the
TianLiMa came in Customer Satisfaction in the small car segment for ten items
such as safety, performance, convenience, after-sales service and econom y.
On the strength of 60
years’ know-how and
experience, Kia
Motors is creating a
legacy in China.
a New Strategy for a New Market