Kia 2004 Annual Report Download - page 29

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• Volcanic Red
Rick color with sophisticated and
passionate look, especially appealing
to women
• Natural Olive
Green with yellow added, an
environm ent-friendly color
befitting SUVs, minivans and MPVs
• Vert Jade Pearl
Pearl and metallic flakes portray add another
dimension for a soft and enigmatic image
The Sportage compact SUV received the 2004 Korea Best
Color Award in September, followed by the 2004 Korea
Industrial Design Award in December. These accolades
recognize sophisticated styling that exudes a youthful,
progressive and refreshing feel.
"Sportage's design concept for the exterior was to blend
the rugged and aggressive im age of a traditional off-road
vehicle with the contemporary sleekness that perfectly
suits the urban lifestyle. The merged on- and off-road
capabilities - well-proportioned exterior, enhanced
power and superb functionality-let drivers fully
experience the joy of driving."
Chang-sik Min, Sportage Exterior Designer
"The main focus of the interior design was to present
masculinity and at the sam e time chic modernity. While
trying to build on the strengths of the previous models,
we placed a top priority on a sporty look and intelligent
use of space with special emphasis on storage capability.
Versatility was our theme for the interior."
Nak-chool Ki, Sportage Interior Designer
"The Sportage color selection was specifically intended
to make the car internationally appealing. After
conducting an extensive research on color preferences
around the world, we adopted universally favored colors
for the exterior. For the interior, we offer black for those
who want tough and stout SUV image and beige for
fem ale customers who prefer more relaxing cabin"
Il-hee Chung, Sportage Color Designer
29
KIA Motors_2004 Annual Report
Clear White
Satin Silver
Grayish Silver
Greenish Gold
Vert Jade Pearl
Natural Olive
Volcanic Red
Smoky Brown
Smart Blue
Cherry Black