Kia 2004 Annual Report Download - page 33

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One for All
The Sportage with luxurious European styling is the
compact SUV of choice. It rides as comfortably and
quietly as a sedan and boasts the highest safety
performance in its class.
Running Free
The Morning is not just a car; it’s your fashion statement
designed for safety and that special feel. And the 1,000cc
engine will provide a freedom that’s yours alone. It will be
love at first sight, and the car will continue to grow on you
the longer you drive it.
a Beautiful Performer
More than powerful, the Sorento is beautiful. Curtain-type
airbags and upgraded features take safety and luxury to new
heights for added value and greater satisfaction.
In February 2004 Kia Motors launched the Morning, a
1,000cc com pact model that was developed specifically
for quality, interior design and econom y. This little vehicle
is mainly aimed at overseas markets and successfully
addresses driver safety issues experienced with 800cc
subcompacts. Integrating the strengths of compacts, the
Morning offers safe, convenient driving w ith excellent fuel
efficiency. It is the perfect car for people who want
freedom , independence, uniqueness and utility all in one.
The New Sportage debuted in August 2004, sporting
elegant interior and exterior designs and state-of-the-art
specifications. Designed as a compact SUV, it performs like
a passenger car and is equipped with convenience
features that make it easy and fun for anyone to drive. The
New Sportage features sophisticated design, spacious
cabin, efficient interior space utilization and great fuel
economy (14.6Km/ℓ, 2WD with manual transmission).
Also, the new model earned the highest safety rating in
crash tests conducted by the USDT National Highway
Traffic Safety Administration. Clearly, such advantages are
appealing to young drivers and frugal motorists alike.
The New Pride is the name of Kia's latest compact car,
unveiled in January 2005. A total of 1.26 million fully
assembled units of the original Pride were sold (700,000 in
Korea and 560,000 overseas) betw een 1987 and 2000,
when production was suspended. The main features of
the New Pride include sleek styling with vivid exterior
colors, the roomiest cabin in its class, and the highest
horsepower (110hp) in the subcom pact segment (ahead
of the Chevrolet Aveo and Toyota Echo). The New Pride
represents Kia Motors' confidence in the original Pride's
popularity as a national brand.