Kia 2004 Annual Report Download - page 7
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07
KIA Motors_2004 Annual Report
The year 2005 will be the year of great leap for Kia Motors to
become a global player based on 'Innovation for Humanity'.
Difficulties such as weak domestic demand, sluggish global
economy, and the weak dollar are threatening automakers. To
overcome these challenges, it is necessary to predict coming
changes and cope with them quickly.
That is why world-best innovation is important. 'Innovation for
Humanity' - the mid- and long-term goal of Kia Motors - is its
pledge that it will not be complacent with growth in quantity, but
pursue growth in quality as a world - class automaker.
From now on, Kia Motors will firmly maintain its position as a
global auto manufacturer, by securing product quality trusted by
customers, improving its brand value, enhancing risk
management, establishing a global business system, recruiting
talents, and fostering experts.
In 2005, the world will not only know that Kia
is a global player. Rather, we will make our
mark as a top-tier automaker.