Kia 2004 Annual Report Download - page 34

Download and view the complete annual report

Please find page 34 of the 2004 Kia annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 100

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100

Superb driving performance and design earned the Kia Cerato (exported
as Spectra) "Car of the Year" in the economy car segment from the
Automobile Journalist Association of Canada. Introduced in the Canadian
market in February 2004, the Cerato was praised by the AJAC panel as a
"very desirable car". The panel added that "Cerato's better features such as
smooth handling and improved acceleration performance along with
convenience and safety make it a global competitor."
Kia's premium sedan, Opirus (exported as Amanti) was named the "most
delightful vehicle" by the San Diego based research firm, Strategic Vision,
Inc. in the mid-sized car category. It reflects positive reception of the brand
in the US market. Such achievements were made possible by Kia's
continuous effort in quality enhancement, consequently boosting its
brand im age.
Kia Sorento was chosen as the Best Value SUV by the US Northwest
Automotive Press Association in 2004. The 20 NWAPA members praised
the Sorento as a "true performer and a real-world com petitor in terms of
standard equipment offerings, on- and off-road handling characteristics,
safety, and overall quality."
The 2004 Carnival (exported as Sedona), which first won the Total Value
Award by Strategic Vision in 2002, repeated as the winner in the minivan
segment in which competition is the most fierce in 2004. Such
achievements indicate that the Carnival's value is well recognized by its
customers.
Satisfaction
Satisfied customers all
over the world are driving
Kia to make better
products ever.
34
KIA Motors_2004 Annual Report
the Vehicles that Customers Truly Want