Kia 2004 Annual Report Download - page 17

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Kia Motors will
continue its vigorous
advance overseas in
2005.
In 2004, the com pany exported 760,786 units (based on fully assembled
vehicles), up 41.2% of year-on-year, despite unfavorable global market conditions
and constraints from other automakers. Sales continued to grow not only in the
US and Europe, but also in the rapidly emerging China market.
New models and quality improvem ents have contributed to the success of the
com pany overseas. Every new model launched by Kia in 2004 - the European -
style Morning (Picanto), Cerato (New Spectra) and the New Sportage - has been
incredibly well received by buyers in all global regions.
Kia Motors is constructing new offshore production bases and has added three
new overseas sales subsidiaries existing ten. To bolster its position in the rapidly
growing European market, Kia began to build a new plant with an annual
capacity of 300,000 units at Zillina, Slovakia. The company also held the signing
ceremony for its second Chinese plant, which will have an annual capacity of
300,000 units and bolster Kia's position in the world's greatest potential market.
When the construction com pleted, the com pany will be able to locally produce
and distribute 430,000 units a year in China.
17
KIA Motors_2004 Annual Report
Soaring
the Ascent to Greater Heights